Fast-growing Turkish sportswear and fashion specialist adopts Centric PLM to take the next step in their strategic development plan.
CAMPBELL, Calif., May 16, 2023 – MarkaLAB, the Turkish design, merchandising, manufacturing, and distribution company specializing in sportswear and fashion apparel, has adopted Centric Software’s comprehensive Product Lifecycle Management (PLM) solution to further expansion into global markets. Centric Software® provides the most innovative enterprise solutions to plan, design, develop, source and sell products within the apparel, footwear, sporting goods, furniture, home décor, consumer electronics, cosmetics, food & beverage and luxury segments to achieve strategic and operational digital transformation goals.
Established in 2019, MarkaLAB’s dynamic team of creatives and designers successfully execute their clients’ visions from concept to consumer at every step, identifying the gaps that brands need to fill in the Turkish and international markets. The company sources high-quality materials from Turkey, Egypt and China. Ensuring competitive pricing structures across the board with in-house operations, MarkaLAB streamlines local and international production to guarantee transparency and a swift turnaround in a competitive market. With steady expansion since 2019, they have capitalized on the Turkish market and are poised to take on the international supply chain.
Having reached the limits of growth at their current scale, MarkaLAB decided that it was time to invest in improving their existing systems. MarkaLAB began investigating various options for a modern, centralized PLM solution and it soon became clear that most of the best-known companies in the fashion industry already partnered with Centric Software to manage their full range of sourcing, development, production and distribution. The company is certain that Centric has the most suitable best practices in its features to enable them to adopt the solution and easily configure Centric PLM® to suit their specific needs.
“The Design, Product Development and Sourcing departments are going to be the main users of Centric PLM, and our expectation is that it will be instrumental in managing the end-to-end development of materials and products,” says Ceyhun Cenger, Strategic Planning & Business Development Manager of MarkaLAB.
After a series of meetings in the lead-up to their implementation of Centric PLM, MarkaLAB has expressed great satisfaction with the rollout process so far and indicated that their first impression of the Centric team is that they are very well-organized, confident in the solution’s capabilities and well-prepared to offer world-class customer service to their clients.
“It’s very gratifying to us that a pioneering company like MarkaLAB, which has helped so many other brands achieve success in Turkey and abroad, has decided to partner with us,” says Chris Groves, President and CEO of Centric Software. “We can’t wait to see the successes that will unfold as we continue to grow together.”
MarkaLAB works with clients, partners and vendors to meet and exceed customer demand for brand merchandise. The company’s dynamic team of creatives and designers brings their clients’ vision from concept to consumer, developing products based on in-depth market analyses. Sourcing quality materials from Turkey, Egypt, and China, and ensuring competitive pricing structures across the board with in-house operations, MarkaLAB streamlines local and international production to guarantee transparency and a swift turnaround in a competitive market. With steady expansion since 2019, they have capitalized on the Turkish market and are poised to take on the international supply chain.
MarkaLAB’s product range has grown from sportswear, accessories, and equipment to high-street fashion.
Optimizing and setting global trends in sportswear, apparel, and fashion apparel, MarkaLAB takes the guesswork out of the supply chain with its analytical approach to design, production, and delivery. Their products are created in state-of-the-art facilities that have been vetted with a rigorous evaluation process.
Centric Software® (www.centricsoftware.com)
From its headquarters in Silicon Valley, Centric Software provides a product concept to launch a platform for consumer goods such as fashion, retail, footwear, luxury, outdoor, consumer electronics, cosmetics & personal care, and food & beverage.
Centric Software’s flagship Product Lifecycle Management (PLM) platform, Centric PLM®, delivers enterprise-class merchandise planning, product development, sourcing, quality, and product portfolio optimization innovations specifically for fast-moving consumer industries.
Centric Visual BoardsTM offers highly visual, touch-screen experiences for collaboration and decision-making. Centric PlanningTM is an innovative, cloud-native, augmented-intelligence solution delivering end-to-end retail planning to maximize retail and wholesale business performance. Centric PricingTM, powered by StyleSageTM, is an AI-driven market insight platform for data-informed decision-making on pricing and product assortments to maximize revenue and margins.
Among many other market-driven innovations, Centric Software is widely known for its connectivity to dozens of other enterprise systems, including ERP, DAM, PIM, e-com, and more, in addition to creative tools such as Adobe® Illustrator, a host of 3D CAD connectors and sustainability tools, such as Higg. Centric Software has the highest user adoption rate, customer satisfaction rate, and fastest time to value in the industry.
Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-ups, and PLM solutions.
Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list several times. Centric Software also received five excellence awards from Frost & Sullivan over the past decade.
Centric Software and Centric PLM have registered trademarks of Centric Software, Inc. In the US and other countries. All third-party trademarks are trademarks of their respective owners.
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