Boardriders Gets Pricing Right with Competitive Market Insights from Centric Pricing
An international sports apparel company makes data-driven pricing decisions to boost the bottom line
CAMPBELL, Calif., March 28, 2023 – Centric Software® is delighted to announce the release of a success story about its customer, Boardriders.
Boardriders, Inc., is a leading action sports and lifestyle company that designs, produces and distributes iconic branded apparel, footwear and accessories. Headquartered in Southern California, the Company’s Quiksilver, Billabong, ROXY, DC Shoes, RVCA, and Element brands have authentic roots and heritage in surf, snow and skate. Sold in more than 110 countries in a wide range of distribution, including surf, skate and snow shops, proprietary Boardriders and other company owned retail stores and through various e-commerce channels.
In 2017, the company decided to focus on pricing. They created a position called Head of Global Pricing Strategy, which Peter James holds. He describes the way pricing research used to be done with 50 different people each gathering data in multiple spreadsheets, across all the brands. “You don’t have that ability to do any central or quantitative analysis on it. It’s not shareable,” James says.
Another challenge was getting the assortment right during planning. A consulting firm designed a basic scraping tool to collect competitive data which gave Boardriders a taste of the potential benefits of a fully-formed pricing and assortment solution. The search for the right tool led them to Centric Pricing™, an AI-driven competitive assortment benchmarking and market trend insights platform. Information is delivered in real-time to aid in accurate decision-making. James says, “With Centric Pricing, having the information at your fingertips ensures that nothing is missed. It gives a view of the opportunities when they’re there.”
Read the full story to learn what James and his colleague, Hendrik Kriel, Global Director of Data Insights have to say about what they found most valuable, and getting concrete benefits shortly after implementation!
Boardriders, Inc., is a leading action sports and lifestyle company that designs, produces and distributes branded apparel, footwear and accessories for Boardriders around the world. The Company’s apparel and footwear brands represent a casual lifestyle for young-minded people who are inspired by a passion for outdoor action sports. The Company’s Quiksilver, Billabong, ROXY, DC Shoes, RVCA, and Element brands have authentic roots and heritage in surf, snow and skate. The Company’s products are sold in more than 110 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders shops and other Company owned retail stores, other specialty stores, select department stores and through various e- commerce channels.
Centric Software® (www.centricsoftware.com)
From its headquarters in Silicon Valley, Centric Software provides a product concept to launch platform for consumer goods such as fashion, retail, footwear, luxury, outdoor, consumer electronics, cosmetics & personal care and food & beverage. Centric Software’s flagship Product Lifecycle Management (PLM) platform, Centric PLM®, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual Boards™ offer?highly visual, touch-screen experiences for collaboration and decision-making. Centric Planning™ is an innovative, cloud-native, augmented-intelligence solution delivering end-to-end retail planning to maximize retail and wholesale business performance. ?Centric Pricing™, powered by StyleSage™, is an AI-driven market insight platform for data-informed decision-making on pricing and product assortments to maximize revenue and margins. Among many other market-driven innovations, Centric Software is widely known for its connectivity to dozens of other enterprise systems, including ERP, DAM, PIM, e-com and more, in addition to creative tools such as Adobe®?Illustrator, a host of 3D CAD connectors and sustainability tools, such as Higg. Centric Software has the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry.??
Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.?
Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list several times. Centric Software also received five excellence awards from Frost & Sullivan over the past decade.?
Centric Software and Centric PLM are registered trademarks of Centric Software, Inc. in the US and other countries. All third-party trademarks are trademarks of their respective owners.?
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