CloudQast business development secret: poems generate business boom

The leadership communications specialist CloudQast has hit on an unusual, highly creative and successful business strategy to bring it customers: it writes poems. CloudQast director, Damian Gaskin, explained, “When we encountered the credit crunch, in 2008, a number of our customers reduced their budgets and that affected CloudQast’s activity and income-generation. “Rather than become a […]

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