Petrol Industries Bolsters Growth Strategy with Centric Fashion PLM

Denim fashion brand will use Centric Software PLM to reduce costs, improve planning and drive growth

CAMPBELL, Calif., November 26, 2019 – Petrol Industries, the Dutch denim fashion brand, has selected Centric Software®’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods and home décor companies to achieve strategic and operational digital transformation goals.

Petrol Industries was founded in the Netherlands in 1989. Originally selling leather belts, Petrol Industries has expanded to an all-round fashion brand with over 3,500 points of sale across Europe, focused on denim craftsmanship, perfect fit and a great eye for detail.

Petrol Industries is going through rapid growth and decided to invest in a PLM solution to centralize product data and improve communication.

“We were working with spreadsheets, emails, filesharing, phone calls and other disconnected data, which caused difficulties with tracking information and lost productivity,” explains Kevin Klarenbeek, IT Manager at Petrol Industries. “We wanted internal teams and suppliers to collaborate in the same tool in real time, improving efficiency and consistency from design to delivery.”

After reaching out to Centric Software, Petrol Industries selected Centric Fashion PLM.

“Centric is the PLM market leader, and we were impressed by their industry expertise and project approach,” says Klarenbeek. “They have solid reference cases, a clear roadmap and validated ROI in their project proposal. Centric Fashion PLM’s extended functionality, Adobe® Illustrator integration, mobile apps and supplier connection portal are exactly what we’re looking for.”

“We chose Centric Fashion PLM to help us reduce operational costs as we can do more in less time and improve logistics planning, leading to a faster time to market,” he continues. “With more insight into the composition of collections, we can better predict quantities needed, negotiate prices and conditions more effectively and reduce the chance of late deliveries.”

“We are eager to grow into strategic business partners that help each other overcome challenges,” he concludes.

“We are delighted that Petrol Industries has selected Centric Fashion PLM,” says Chris Groves, President and CEO of Centric Software. “Petrol Industries is developing strategically with Centric’s innovative technologies as a digital foundation, and we are thrilled to partner with them.”

Petrol Industries (www.petrolindustries.com)

Petrol Industries was founded in Tilburg (the Netherlands) back in 1989. What started as a small brand in leather belts, has now evolved in an all-round fashion brand, with over 3500 points of sale all over Europe. Denim craftmanship: that is what drives us. You’ll find it in every single vein of our brand. At Petrol, we like rough and pure. That’s why we’re not here for perfect people. We’re here for real people. Real people with dreams and ambitions. Man, woman or still a kid – that doesn’t matter. All our clothing has a perfect fit, sublime finishing and is made with a great eye for detail.

Centric Software (www.centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, quality and collection management functionality tailored for fast-moving consumer industries. Centric SMB provides innovative PLM technology and key industry learnings for emerging brands. Centric Visual Innovation Platform (VIP) offers a new fully visual and digital experience for collaboration and decision-making and includes the Centric Buying Board to transform internal buying sessions and maximize retail value and the Centric Concept Board for driving creativity and evolving product concepts. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D Digital Mock Up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016 and 2018.

Centric Software is a registered trademark of Centric Software, Inc. All other brands and product names may be trademarks of their respective owners.

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