Leadership communications specialist CloudQast has announced that itâ€™s able to produce interactive video on the iPhone following the release of iOS10 this September.
CloudQast director, Damian Gaskin, explained, â€œInteractive video on the iPhone hasnâ€™t been possible until iOS10 without expensive bespoke applications. The release of iOS10 changes that and our platform is ready to take full advantage.
â€œFigures suggest that, by December 2016, some 75 per cent of all â€˜i-Deviceâ€™ users will be using iOS10, so thatâ€™s 100 million users now able to see interactive video.
â€œUntil now, they could watch interactive video on Android devices – but not on iPhones.â€
Speaking during a recent HapYak webinar, James Lindberg said, â€œVideo is the most engaging way to get your message across and out into digital media. Interactivity is what everyone on the web expects. Interactive video brings this together.
â€œiPhone is the fastest growing way by which video is consumed. Up to now, thereâ€™s been no standards-based solution that makes mobile video work on the mobile web with interactive elements. Thatâ€™s different with iOS10.
â€œWith iOS10 comes Safari10 â€“ which is the delivery platform for mobile web content,â€ James added. â€œSafari10 enables in-line video.â€
CloudQastâ€™s Damian explained, â€œIn iOS9 and before, you play video in QuickTime, not in Safari. In iOS10, video will play in its original box (in-line), not full screen – unless, of course, you want it to play in full screen â€“ and itâ€™ll do it via Safari.
â€œThe video plays in the mobile deviceâ€™s web browser â€“ just like it would on the desktop. So you can continue to use HTML to affect that video experience.
â€œThis makes interactive video possible and â€“ as we know â€“ interactive video engages users,â€ Damian continued. â€œMoreover, iOS10 allows video producers and, for example, learning administrators to track usage of the video materials and upload this data to a learning management system (LMS).
â€œAt CloudQast, we see this is as a major step in the evolution of technology-delivered leadership communications, along with similarly delivered learning and development (L&D) materials,â€ he added. â€œWeâ€™re delighted that CloudQast is in the vanguard of interactive video technology, helping its customers to improve the reach, engagement and effectiveness of their L&D materials around the world.â€
Established in 2010, CloudQast addresses organisationsâ€™ needs for fast, authentic, precise and inspiring communication â€“ especially in the fields of leadership as well as compliance, along with learning and development. Working with companies around the world, primarily â€“ but not exclusively â€“ via Cloud-based, interactive video, CloudQast provides creative, intelligent and flexible solutions for leaders to share their â€˜voice, mind and visionâ€™ and, so, engage and inspire their people.
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