Golfing gear company fully digitizes product development and transforms collaboration with Centric PLMTM
CAMPBELL, Calif., June 16, 2020 – Acushnet Company, the golf equipment and apparel leader, has successfully gone live with Centric Software®‘s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods and home décor companies to achieve strategic and operational digital transformation goals.
Based in Massachusetts, Acushnet is the global leader in the design, development, manufacture and distribution of performance-driven golf products. Acushnet encompasses six golf brands, including equipment brand Titleist and footwear brand FootJoy.
Jordan Harrop, Senior Analyst – FJ Operations at Acushnet, explains that the company needed a PLM solution to handle more complex, growing operations.
“As we evolved, we collaborated with more sourcing partners around the globe using emails, Excel sheets and phone calls. We couldn’t run reports easily, it was cumbersome, and we lacked live and transparent information – we needed to get more efficient.”
After an in-depth selection process, Acushnet chose Centric Outdoor PLM. Acushnet implemented Centric on time and on budget for FootJoy’s footwear division and Titleist’s golf gear division. Vendors are connected to the system, and Acushnet is now rolling Centric out across their apparel division and planning an Enterprise Resource Planning (ERP) system integration.
“Centric PLM is flexible, configurable, user-friendly and can be implemented in phases,” says Harrop. “We now have one place for up-to-date information and real-time collaboration. Vendors enter data themselves, which saves time. The visibility is phenomenal. We can immediately see how decisions affect costing, rather than waiting for information from factories. Our regional merchandisers can also see each others’ assortments and collaborate with the US management team for better assortment planning.”
“A single source of truth, rapid information access and enhanced visibility enables us to focus on launching better products at a better cost, faster,” he concludes.
“We’re delighted that Acushnet is experiencing strong results,” says Chris Groves, President and CEO of Centric Software. “Acushnet is moving to a fully digitalized product development, manufacturing and merchandising model, and we are proud to partner with them through their digital transformation.”
Acushnet Company (www.acushnetholdingscorp.com)
We are the global leader in the design, development, manufacture and distribution of performance-driven golf products, which are widely recognized for their quality excellence. Driven by our focus on dedicated and discerning golfers and the golf shops that serve them, we believe we are the most authentic and enduring company in the golf industry. Our mission – to be the performance and quality leader in every golf product category in which we compete – has remained consistent since we entered the golf ball business in 1932. Today, we are the steward of two of the most revered brands in golf – Titleist, one of golf’s leading performance equipment brands, and FootJoy, one of golf’s leading performance wear brands.
Centric Software (www.centricsoftware.com)
From its headquarters in Silicon Valley, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor, consumer goods and home décor. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, quality and collection management functionality tailored for fast-moving consumer industries. Centric SMB provides innovative PLM technology and key industry learnings for emerging brands. Centric Visual Innovation Platform (VIP) offers a new fully visual and digital experience for collaboration and decision-making and includes the Centric Buying Board to transform internal buying sessions and maximize retail value and the Centric Concept Board for driving creativity and evolving product concepts. All Centric innovations shorten time to market, boost product innovation and reduce costs.
Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D Digital Mock Up and PLM solutions.
Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016 and 2018.
Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.
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