Italian luxury outerwear brand is speeding go-to-market on the heels of product expansion
CAMPBELL, Calif., September 29, 2020 — Herno, the Italian luxury outerwear brand, has successfully implemented Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods and home décor companies to achieve strategic and operational digital transformation goals.
Founded in 1948, Herno is a world-renowned maker of luxury coats. In 2000, the family business passed into the hands of Claudio Marenzi, who revolutionized Herno’s use of modern materials and production while maintaining the brand’s culture of craftsmanship.
Herno has recently expanded its lines to include knitwear and footwear, and decided to invest in a fashion-specific PLM solution to enrich product collections while also closely controlling product quality. After a thorough selection process, Herno chose to implement the entire Centric Fashion PLM suite, including Mobile Apps.
“Centric Software’s knowledge of the luxury goods sector and the innovative solutions provided by their exclusive PLM technology were instrumental in the innovation path that led us to choose Centric,” says Claudio Marenzi – CEO of Herno. “Centric PLM streamlines and structures product development activities and reduces time to market all while ensuring visibility throughout the development process for all team members.”
Herno’s PLM project was led in partnership with BeSight, a new enterprise technology venture co-founded by Herno and Altea Federation, an Italian tech company. Herno uses BeSight’s Enterprise Resource Planning (ERP) solution to manage technical aspects of production, and Centric Software is a BeSight Gold Partner. Joan Paolo Piscopo, CEO of BeSight and former Head of IT Operations at Herno, says that integration between the two solutions is crucial.
“Herno oversees next season’s production, samples the following season and ideates three season’s from now simultaneously all while the current season goes to retail,” he explains. “Our PLM and ERP solutions will work together so that the seasonal overlap is not a performance limitation, but a performance booster.”
“We are very happy that Herno has successfully implemented Centric PLM,” says Chris Groves, President and CEO of Centric Software. “In partnership with BeSight, we are creating an integrated digital platform that will enable Herno to boost speed, quality and efficiency, driving future expansion.”
Founded in 1948 in Lesa on the shores of Lake Maggiore, Herno immediately established itself in the international fashion scene with the production of raincoats and trenchcoats, first for men and then also for women, that became synonymous with excellent Italian manufacturing. Over the course of its history, the brand has evolved, taking on new challenges and meeting the new standards required by international markets to confirm its leadership in the creation of luxury sportswear and outerwear. Knowledge, ethics and obsessive care for product are the key principles of Herno’s DNA.
Herno has always paid great attention to innovation, including organizational innovation, making it more dynamic, streamlined and in step with the times. Cav. Claudio Marenzi, President and CEO of Herno, and Andrea Ruscica, President of Altea Federation, are the co-founders of BeSight, a FashionTech spin-off that aims to create an open, digital and digitizing platform. BeSight’s ERP solution provides a framework capable of communicating natively with all the elements that make up the value chain to support organizations in creating new business models.
Centric Software (www.centricsoftware.com)
From its headquarters in Silicon Valley, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor, consumer goods and home décor. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, quality and collection management functionality tailored for fast-moving consumer industries. Centric SMB provides innovative PLM technology and key industry learnings for emerging brands. Centric Visual Innovation Platform (VIP) offers a new fully visual and digital experience for collaboration and decision-making and includes the Centric Buying Board to transform internal buying sessions and maximize retail value and the Centric Concept Board for driving creativity and evolving product concepts. All Centric innovations shorten time to market, boost product innovation and reduce costs.
Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D Digital Mock Up and PLM solutions.
Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016 and 2018.
Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.
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