Guangzhou Restaurant Digitalizes Time-Honored Brand with Centric PLM
Likoufu brand to boost R&D and get closer to consumers with Centric Software®
CAMPBELL, Calif., February 8, 2022 – Guangzhou Restaurant, the well-known Cantonese food company, has successfully implemented Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.
Guangzhou Restaurant was founded in 1935 and is renowned as a leader in Cantonese cuisine. Established in 1991, the Guangzhou Restaurant Group is one of China’s top ten food and beverage companies. Likoufu Food Co., Ltd. is a large-scale enterprise under Guangzhou Restaurant Group that produces hundreds of food items across eight product lines for the Likoufu brand.
Likoufu selected Centric Food and Beverage PLM in September 2021 to establish an information-based platform that covers the entire product lifecycle, including market strategy, product requirements, product planning, product development and product releases. The first phase of implementation was completed in just three months, and focused on improving R&D coordination, visibility and project management.
Huang Dayao, Business Director of Guangzhou Restaurant Group’s Technical Center, says, “Thanks to close collaboration between the Guangzhou Restaurant R&D Center and the Centric Software team, the PLM project has achieved the fastest and most user-driven implementation among all IT projects ever carried out by Guangzhou Restaurant Group.”
Using Centric PLM, Likoufu hopes to get closer to consumers, boost R&D and support quality and food safety to bolster the brand’s reputation.
“Today’s launch marks a solid step forward for our entire R&D team in moving away from the previous offline, manual mode to the digital mode,” explains Tang Wensheng, CIO of Guangzhou Restaurant Group’s Technical Center.
Feng Deyue, Food Safety Director of Guangzhou Restaurant Groups Food Safety Office, adds, “Brand reputation is often undermined when the basics are not done right. With the launch of the PLM system, I believe that we can lay a solid data foundation for our products and better support brand building.”
Lv Yizhong, Deputy General Manager of Guangzhou Restaurant Likoufu, says “I hope that the scalability of Centric PLM can be leveraged to incorporate more business links for closed-loop management, including raw materials, formulas, packaging and R&D models with consumer input. The Guangzhou Restaurant Group looks forward to ushering in the era of comprehensive digital R&D.”
“Guangzhou Restaurant have trusted us to bring Likoufu into the digital age, and we are delighted that the implementation has been successful,” says Chris Groves, President and CEO of Centric Software. “We look forward to working further with their team to drive the brand’s digital transformation.”
Guangzhou Restaurant (https://www.gzr.com.cn/)
Founded in 1935, Guangzhou Restaurant is a time-honored brand well-respected as the leader in Cantonese cuisine. The Guangzhou Restaurant Group was established in 1991 and went public in 2017. At present, it has a headcount of more than 5000 employees. In recent years, the Group has been recognized as one of China’s top ten F&B brands, China’s well-known trademarks, and new models of China’s time-honored brands. With its focus on food and beverage services as well as food manufacturing, Guangzhou Restaurant Group comprises brands such as “Guangzhou Restaurant”, “Likoufu”, “Taotaoju”, and “Xingyue City”.
Likoufu Food Co., Ltd. is a large-scale modern food production enterprise under Guangzhou Restaurant Group. Established in 1998, Likoufu produces hundreds of food items across 8 product lines, namely moon cakes for Mid-Autumn Festival, quick-frozen desserts, lotus paste fillings, Cantonese-style wind-cured meat, baked goods, quick meals, food souvenirs, and rice dumplings for Dragon Boat Festival.
Centric Software (www.centricsoftware.com)
From its headquarters in Silicon Valley, Centric Software® provides a Product Concept to Consumer Digital Transformation Platform for fashion, retail, footwear, luxury, outdoor, consumer electronics and consumer goods including cosmetics and personal care and food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric PLMTM, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual Innovation Platform (CVIP) offers highly visual digital board experiences for collaboration and decision-making. Centric Retail Planning is an innovative, cloud-native solution powered by Armonica Retail S.R.L., that delivers an end-to-end retail planning process designed to maximize retail business performance. Centric Software pioneered mobility, introducing the first mobile apps for PLM, and is widely known for connectivity to dozens of other enterprise systems including ERP, DAM, PIM, e-com, planning and more as well as creative tools such as Adobe® Illustrator and a host of 3D CAD connectors. Centric’s innovations are 100% market-driven with the highest user adoption rate and fastest time to value in the industry. All Centric innovations shorten time to market, boost product innovation and reduce costs.
Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D Digital Mock Up and PLM solutions.
Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018 and 2021.
Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.
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