Chef Massimo and 9th Italian Cuisine and Wines World Summit China Road Show (Beijing, Changsha and Shanghai)

At its 9th edition this year, the Italian Cuisine and Wines World Summit Road Show lands for the second time in China, precisely in Beijing, Changsha and Shanghai. During the years the Summit has become the most important celebration of the Italian cuisine and hospitality outside of Italy as well as an excellent promotional opportunity for the best quality made in Italy products.
Managed by the I-Factor LTD, under the direction of Rosario Scarpato and from this year also with the Culinary Coordinator Chef Massimiliano Esposito (chef Massimo 马西莫主厨) – President of Federation Italian Chefs China Delegation, the Summit Road Show will host the most important Italian Michelin Starred Chefs in the best Italian restaurants of the 3 participating cities. The Summit Roadshow was born as an initiative, a network of 2500 Italian culinary professionals working in 70 different countries in the world.

The Summit is a great opportunity for:
Made in Italy firms (from the agro-industrial sector, or hospitality services providers) interested in promoting their products and image in the Chinese market
China-based companies representing Italian firms not only from the agro-industrial sector, but design, fashion and other services providers
China-based companies providing quality services that want to be asso-ciated with a very prestigious event and provide to their prime customers the chance to enjoy an unique event
Chinese companies interested in investing in Italy, specifically in the agro-industrial and tourism sectors

In Beijing, Changsha and Shanghai, the Summit will bring together the best Italian restaurants in town, famous Italian food and wine producers, Michelin-starred chefs and culinary experts from Italy to showcase and celebrate the best Italian products, cuisine and wines.
From this year, the Summit Road Show collaborates with the “Agenzia per la Cina” (Agency for China) which is for more than 30 years a reference and support for the Italian companies seeking opportunities and institutional relations with China. With the assistance of the Agency the Summit Road Show will become also a Trade Show, so partners and sponsors of the Summit Road Show will receive a personalized assistance to support the market penetration of their brands and products.

Chef Massimo 马西莫主厨
Unichef Consulting