Hi-tech underwear brand partners with Centric Software® to diversify product categories while maintaining brand DNA
CAMPBELL, Calif., September 28, 2021 – Bananain, the innovative underwear company, has selected Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.
Since the launch of the first ‘Tagless Underwear’ in 2016, Bananain has used somatosensory technology to re-imagine lifestyle essentials such as underwear, socks, loungewear and light outdoor apparel. Bananain enjoys independent R&D capabilities, owns a host of patents on body-sensing technology worldwide and has achieved 100% growth for 5 consecutive years.
With faster-than-expected growth during the pandemic, Bananain needed technological support to embrace a multicategory business model.
“We need a system to incorporate and upgrade our existing processes in order to diversify our product offerings,” says Zoom Zang, Bananain’s IT consultant. “Having fewer original categories facilitates the continuity of the founder’s design concept. However, multi-category development makes it easy to deviate from our brand philosophy. A centralized management system is required to coordinate and match our development needs.”
To achieve this goal, Bananain selected Centric Fashion PLM on the basis of its configurability, built-in industry best practices and the expertise of the Centric team.
“One of the key factors for Bananain’s success is its industry-leading innovation awareness, which requires an R&D management system with flexibility and scalability. After watching the Centric PLM demonstration, the team was struck by the configurability of its system, which was able to quickly meet Bananain’s needs,” says Zoom Zang.
“Centric PLM will enable us to continuously deliver the DNA of the Bananain brand and integrate it into the design concept, as well as pass consumer feedback to the designers to create a R&D ‘closed loop’. Meanwhile, we expect suggestions from the Centric team on Bananain’s improvement and optimization, and to witness Bananain’s new product updates and iterations with the help of Centric PLM. This will no doubt help Bananain maintain its industry-leading technical advantages.”
“We are honored to partner with Bananain, an up-and-coming brand driven by technology and design,” says Chris Groves, President and CEO of Centric Software. “We look forward to helping Bananain achieve their category expansion goals and development ambitions through close cooperation between our teams.”
Bananain advocates the use of somatosensory technology to re-imagine basic designs. Since the launch of the first “Tagless Underwear” in 2016, Bananain has re-created lifestyle essentials such as underwear, socks, lounge wear, light outdoor apparel (designed to keep the body warm and protect it from UV rays) and other basic wardrobe pieces to keep the somesthetic senses contented around the clock.
With its flexible multi-category supply chain, Bananain enjoys independent R&D capabilities and owns a host of patents on body-sensing technology worldwide. Since its launch in 2016, Bananain has achieved 100% growth for 5 consecutive years. Its GMV exceeded 1 billion in 2020, leaping to TOP2 in the Tmall underwear category, and the brand has a following of more than 7 million consumers.
Centric Software (www.centricsoftware.com)
From its headquarters in Silicon Valley, Centric Software® provides a Product Concept to Consumer Digital Transformation Platform for fashion, retail, footwear, luxury, outdoor and consumer goods including cosmetics and personal care and food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric PLMTM, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric SMB focuses on core tools and industry best practices for emerging brands. Centric Visual Innovation Platform (CVIP) offers highly visual digital board experiences for collaboration and decision-making. Centric Software pioneered mobility, introducing the first mobile apps for PLM, and is widely known for connectivity to dozens of other enterprise systems including ERP, DAM, PIM, e-com, planning and more as well as creative tools such as Adobe® Illustrator and a host of 3D CAD connectors. Centric’s innovations are 100% market-driven with the highest user adoption rate and fastest time to value in the industry. All Centric innovations shorten time to market, boost product innovation and reduce costs.
Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.
Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018 and 2021.
Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.
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