Eptica unveils new strategy and branding, focused on enabling meaningful conversations between organizations and individuals
Multichannel customer experience company opens new headquarters and US office
Paris, Reading, Boston, Singapore, 12 April 2016 â€“ As it celebrates its 15th anniversary global multichannel customer interaction software company Eptica today launched its new strategy, positioning and branding. Building on its heritage, this coincides with major expansion at the company, including the opening of its new, larger Paris headquarters and its new US office in Boston, Mass..
â€œAt Eptica we are extremely proud of the achievements of the last 15 years, building a global reputation for the strength of our multichannel technology which helps brands to respond more effectively to their customers,â€ said Olivier Njamfa, CEO and Co-founder of Eptica. â€œAs we move into the future, the market is changing, and individuals are increasingly demanding greater engagement with organizations, meaning that companies that satisfy customers benefit from a competitive edge over their rivals. Our colorful and engaging new brand reflects how Eptica helps businesses meet this new customer experience challenge. We recognize the ability of our software to help millions of individuals worldwide to have meaningful conversations with businesses, which have a positive impact on their daily lives. As a company, Eptica has ambitious plans to grow over the next five years, and our new positioning will provide us with a map for the future journey.â€
Eptica has the ability to handle enormous volumes of customer interactions whether on the web, via email, social media or telephone channels and to use the power of linguistics to help ensure conversations deliver results for individuals. Epticaâ€™s clients are winning and retaining customers by offering a flexible, scalable, superior experience that draws on the skills and knowledge of the whole company. They include AirAsia, which is answering 1 million web-based enquiries every month, Opodo/eDreams, which is responding to over 2 million emails a month, and CrÃ©dit Agricole, where 30,000 members of staff use Eptica to interact with individual customers.
â€œThe customer experience we receive touches us all â€“ one poor conversation with a company can ruin our day, and cause major harm to any relationship with a brand,â€ continued Njamfa. â€œIt doesnâ€™t have to be like this â€“ at Eptica we have a dream of a future where every individual will only have positive interactions with businesses, boosting happiness through relevant, meaningful and high quality conversations.â€
Eptica moved into its expanded new headquarters, situated in Boulogne-Billancourt, Paris, in April 2016. As a profitable company, Eptica will add 30 more employees by the end of the year, meaning it will have over 100 members of staff across its four worldwide offices. It follows major global growth, including the opening of a US office in Boston, Mass., meaning Eptica now has operations in Europe, Asia and North America.