In association with business partner Sage, DMC Software held a CRM Workshop demystifying the significance of customer relationship management and encouraging organisations to use CRM Software.
Customer Relationship Management (CRM) and CRM Software are terms used interchangeably by many, though they are very separate concepts. Keen to identify the value of CRM and diminish misconceptions DMC Software, CRM specialists and award winning Sage Business Partner, held a complimentary CRM Workshop at the end of June 2012.
The Workshop was very successful and achieved its goal to get local businesses thinking about CRM and its place within the modern organisation, both strategically and operationally. Mike Ramsay, Managing Director of DMC Software, speaking at the event said, â€œCRM is not a piece of software, it is a culture and business discipline, which can be facilitated and accelerated through astute use of CRM software. ThisÂ sentiment was supported by guest speaker, David Beard of Sage (UK), who contributed, â€œCRM is a means by which to achieve strategic goals.â€
Mike continued, â€œA good CRM solution is as important as a good accounting solution, and I cannot understand how businesses can survive in a highly competitive market place without it. There is no doubt in my mind that without CRM, we would not be where we are today. My advice to any business owner would be to get CRM right, and the rest will follow.â€
CRM Software is quickly becoming the essential business tool with industry experts proclaiming CRM is â€œan imperative not an option during the downturn.â€Once, regarded as a luxury afforded by only the largest organisation, CRM Software is now more accessible and affordable than ever with the introduction of Cloud technology and Software-as-a-Service.
Find out more about CRM Software: http://www.dmcsoftware.co.uk/CRMSolutions/
About DMC Software
DMC Software is a company that is experienced in providing Customer Relationship Management (CRM) and integrated business solutions for businesses of all sizes, across a broad range of industries including Sage SalesLogix, Sage CRM, and Microsoft CRM. With advanced development abilities DMC can tailor a solution to meet the exact requirements of a business, providing the tools and supporting services to increase efficiency and profitability.
For more information on the CRM solutions and professional services available from DMC Software visit www.dmcsoftware.co.uk. Alternatively, email firstname.lastname@example.org or call FREEPHONE 0800 6522 423 to speak to a member of the sales staff.