Press Releases & News

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LONDON, United Kingdom – ASOS.com, the UK’s leading online fashion store has launched http://www.asosfollowsfashion.com, a Twitter application aggregating the latest tweets from fashion industry insiders and influencers.

Commenting on the launch, James Hart, eCommerce Director at ASOS.com, said: “We’ve been chatting to our customers through social media for a few years now but our ASOS colleagues also follow and interact with some of fashion’s greatest through Twitter. With asosfollowsfashion.com, we get to share this passion. It’s a simple tool with a simple goal really; to connect fashion-loving people with real time news and views from the best of the fashion world.”

Featuring categories like ‘The Brands’, ‘The Bloggers’ and ‘The A-List’, asosfollowsfashion.com helps users to discover interesting fashion tweeters and view real-time fashion news and stories. Encouraging users to help curate the list of featured tweeters, the application also invites them to share their view and highlight any accounts that should be added.

“ASOS.com’s continued growth is due to their consistent ability to innovate with their online activity,” said James Haycock, Managing Director of AdaptiveLab, the creative technology company that built the social media application. “Their open approach to including competitors on the site demonstrates that they really understand the role their brand can play when it comes to social interaction, as this application positions them as a useful resource that will have continued relevance.”

About AdaptiveLab
AdaptiveLab is a London-based creative technology company. The company designs innovative online products and services (that it launches under its own name and creates tailor-made) for clients such as ASOS.com and YouGov Plc. http://www.adaptivelab.co.uk
http://www.twitter.com/adaptive_lab

About ASOS.com
Established in June 2000, ASOS.com is the UK’s largest independent online fashion and beauty retailer with over 35,000 products and 1500 new lines added each week. Aimed primarily at fashionably aware 16-34 year olds, the site attracts over 6.9million unique visitors per month and has in excess of 2.9million registered users. http://www.asos.com http://www.twitter.com/asos http://www.asosfollowsfashion.com

For further information, images and samples please contact:

Amy Davies
asos.com
Greater London House
Hampstead Road
London
NW1 7FB

+44 (0)20 7836 1284
press@asos.com
http://www.asos.com

Submitted by:
John Wood
+44 (0)777 152 0001
jw@worldwidepr.net
http://www.worldwidepr.net
http://twitter.com/worldwidepr
London, United Kingdom
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ASOS.com is launching The Green Room, an online marketplace which brings together and highlights brands that promote people and the planet. Launching in February, The Green Room will be housed in its own section on the ASOS website.

London, United Kingdom – The Green Room will include a line-up of fashion and beauty brands, ASOS.com own-label collections and a series of ASOS.com collaborations with artisans and small producer groups – all with the aim of supporting social and environmental awareness.

The launch coincides with Fairtrade Fortnight, The Fairtrade Foundation’s annual two week awareness campaign which this year runs from 22 Feb – 7 March.

Brands on offer will include shoes from Beyond Skin, Terra Plana and Swedish Hasbeens, clothing from Bassike, Slow Motion and People Tree and accessories from Made and Matt and Nat. Beauty brands available will include Caudalie, Green & Spring and Neal’s Yard.

ASOS.com will also be the exclusive UK online stockist of a range of organic cotton t-shirts from Borders & Frontiers. The t-shirts feature designs from some of the most influential fashion bloggers including Susie Lau of Stylebubble and Rumi Neely of fashiontoast. Borders & Frontiers is a new London based label with an emphasis on environmental and ethical approaches. In addition, ASOS.com is excited to have been chosen as the first exclusive online partner for the launch of the Emma Watson for People Tree collection launching in February.

Model shots of the ASOS Africa range

The first of ASOS.com’s own-label collaborations for The Green Room will be ASOS Africa, a capsule collection of clothing and accessories designed, sourced and produced in collaboration with several small communities in Africa. ASOS Africa will offer contemporary silhouettes such as jumpsuits, playsuits, blazers and cropped trousers all re-worked using African kangas – the vivid printed cottons traditionally worn throughout Eastern Africa – as well as handmade leather accessories. ASOS Africa launches on the 22 Feb with clothing prices ranging from £15 -£75 and accessories from £18 -£32.

ASOS.com’s collection of own-label Fairtrade cotton jersey tops will also sit in The Green Room. Featuring vests and tees in a variety of styles including printed, cropped, and embellished designs, each piece carries the FAIRTRADE Mark¹ which provides a guarantee that the cotton used was produced and traded in accordance with international Fairtrade standards. Vests are priced from £10 and tops and tees from £14.

Customers will be able to follow the journey of the ASOS Africa products and find out more about The Green Room brands on ASOS Life, the ASOS.com online community.

Caren Downie, Buying Director, ASOS.com said: “The Green Room is about fashion first but with a conscience. It is really exciting to be able to offer our customers beautiful things and also the opportunity to make a positive choice to impact the environment and the lives of people in underprivileged communities.”

http://www.asos.com

THE GREEN ROOM BRANDS LIST

Fashion

• Bassike
• Borders & Frontiers
• Emma Watson for People Tree
• Kuyichi
• Pants to Poverty
• People Tree
• Slow Motion

Accessories & Footwear

• Beyond Skin
• Made
• Matt & Nat
• Melissa
• People Tree
• Swedish Hasbeens
• Terra Plana
• Toms

Beauty

• Anatomicals Naturals Collection
• Body America
• Butter London
• Caudalie
• Cowshed
• Cowshed Spa
• Crazylibellule
• Elemis
• Figs & Rouge
• Green & Spring
• Holistic Silk
• Korres
• Korres Colour
• L’Occitane
• Louise Galvin
• Mama Mio
• Mop
• Naturaleve
• Neal’s Yard
• Ole Henriksen
• Silkskin
• SteamCream
• This Works
• Tigi Love Peace & the Planet
• Tommy Guns
• Yes To Carrots
• Young & Pure

¹ The Fairtrade Mark is a certification mark and registered trademark of Fairtrade Labeling Organisations International (FLO) of which the Fairtrade Foundation is the UK member. The FAIRTRADE Mark is an independent consumer guarantee of a fair deal for farmers in developing countries. For more information visit http://www.fairtrade.org.uk

About ASOS.com
Established in June 2000, ASOS.com is the UK’s largest independent online fashion and beauty retailer. With over 35,000 branded and own label products available and 1,500 new lines added each week, asos.com is rapidly becoming the market leader in the UK online fashion world. Aimed primarily at fashion forward 16-34 year olds, asos.com attracts over 6.9 million unique visitors a month and has 2.9 million registered users.

For further information, images and samples please contact:
Amy Davies
asos.com
Greater London House
Hampstead Road
London
NW1 7FB

+44 (0)20 7836 1284
press@asos.com
http://www.asos.com

Submitted by:
John Wood
+44 777 152 0001
jw@worldwidepr.net
http://www.worldwidepr.net
http://twitter.com/worldwidepr
London, United Kingdom

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After the Museum of Fashion in Italy arrives a Dictionary about it: Clothes ancient and contemporary, more than 400 cards and 600 images of 3 centuries, from 1700 to today.
The book was published by the DGPaBAAC Italy  (Direzione Generale Paesaggio Belle Arti Architettura e Arte Contemporanee e dell’Istituto Centrale per il Catalogo e la Documentazione) to safeguard and promote fashion and decorative art .
The interest and attention to this area, fashion , which is certainly a part of Italian cultural heritage, it is increasingly in Italy.
The book contains a dictionary on CD and technical with lot  of information such as clothing manufacture, date, location, condition, restoration, bibliography, analysis of the structure tailoring, of textile materials, sew used.
At the first part of the book there are described actions and solutions by Italian museums for the preservation of “antiquities” clothes.
These clothes  contribute to tell the Italy’s history.
Who are particularly interested in the field to the world of fashion, design can request a copy of the book , reasons for its request, to the editor of Italian site DGPaBAAC.

Who doesn’t remember the beautiful actress and singer Jennifer Lopez in The wedding planner film?
Then, it was 2001, maybe a bit dazed, we look at that profession with unbelief and thought that may be to arrange a marriage should not take a trained personnel.
Then, not only for the movie, wedding planner becomes a truly professionals.
In the USA the wedding planner has found long ago a well-defined position in the fashion business, in Italy the doors are opening to the fashion and especially to the “culture” of fashion thanks to several initiatives with the aim to promote Made in Italy.
So, you cannot improvise you as wedding planner , you must know various aspects about the organization of marriages that are not limited to the date, the number of guests or the menu!
There are therefore agencies, institutions and institutes that organize evening fashion courses to allow, who work but has the passion of the organizer, to create a real cultural baggage in the whole world (because it is a world!) wedding.
Just think about the research activities of suppliers, locations, or at the wedding develop marketing plan, staging and a hundred other things!

To recycling is fashionable and fashion uses recycled materials, it seems like an “enigma”, and maybe it is, but it is also the truth: clothes, jewelry and accessories recycled are trendy, fashion, so ecological.
The news, good news, comes from Affaritaliani.it an Italian newspaper online,  about Comieco survey (Comieco is the National Consortium for the Recovery and Recycling of Cellulose-based Packaging ), the fashion industry, fashion and jewelry with recycled materials is having a big hit among consumers.
Ther’s a huge success especially for recycled paper and artistic applications that can be made with this material really usable.
There’s also another good news: there isn’t only the desire to be fashionable and so to follow the latest trends, there’s also a strong sensibility towards the environment.
You can make beautiful creations of art which have nothing to envy to gold creations, for example, with very simple materials that “we know” make feel not only eyes but also health better, to make feel environment better means to make feel our health better.

There are recent archaeological discoveries made by authoritative experts, the study conducted by researchers at the University of Bristol and the Laboratory of Prehistory, University of Trento, was published in Proceedings of the National Academy of Sciences.
The finds (shells) were found in Murcia, a city in southern Spain, by the staff of archaeologists coordinated by João Zilhao.
The shells had a dual purpose, they were used as pendants (necklaces short) or as a cosmetic bag, it contained a ” make-up” , color pigments that primitive man smeared on the body and face.
The components of these pigments were minerals such as pyrite, for example, which  used to give a darker color, other minerals, however, was obtained yellow.
What appears certain is that they knew to mix and match the colors of makeup.
The fact that using  these pigments in the same way that we, it was a trend, it can mean one thing, as the researchers said: “… the behavior of Neanderthals was symbolically organized. ”
That Neanderthal man had a model of social behavior based on a symbolic thinking.
It’s possible to read the abstract of the official press release on www.bristol.ac.uk/news/2010/6781.html.

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London – Stephen Webster’s limited edition mosquito rings are officially this winter’s hottest accessory after selling out on ASOS in under three hours – a new record for the online fashion store. The rings, as seen on the fingers of Victoria Beckham and Erin O’Connor, are now expected to become lasting collectors’ pieces.

Webster, famed for his originality and cutting-edge designs, was originally commissioned by Malaria Awareness Campaign to create a piece of jewellery to highlight the serious issue of malaria among UK travellers and to raise funds for Malaria No More UK. Webster responded to the brief with characteristic flair and glam-rock creativity with a one-of-a-kind fine jewel mosquito ring on sale now for ca. £15K and 660 limited edition replicas, which sold out exclusively on ASOS, at £50 each.

100% of the profits from the rings will be used to support Malaria No More UK’s first investment in Africa. The project is in Botswana, southern central Africa, where the national government has set an aggressive target to fully eliminate malaria by 2015. Malaria No More UK is supporting this effort and thanks to ASOS customers who purchased a replica ring, life-saving nets will be given out to households who do not yet have one. The nets cost just £5 and protect a mother and her child for up to five years.

Stephen Webster said: “The mosquito ring is both a statement and provocative piece. Yet the message behind the ring has touched everyone who has bought it, of which there are now 660. We are delighted for Malaria No More UK. We made a commitment to fight malaria and we are doing so, one ring at a time.”

Webster’s fine jewellery ring will be sold to the highest private bidder with anticipated retail price of £15K and all proceeds going to Malaria No More UK. The striking piece is fashioned in rhodium plated 18ct white gold, set with ruby cabochons, white diamond pave wings, a silver diamond tail and a black diamond band.

To place a bid for the original fine jewel ring, contact Roz Hunt via info@malarianomore.org.uk. The fine jewel ring is also available for photography. Contact carly@stephenwebster.com to organise.

Victoria Beckham said: “It’s a fabulous statement piece and I’ve loved wearing it. It’s inspiring to see designers like Stephen working the power of fashion to save lives. Malaria is such an important issue, killing more children under five in Africa than any other single disease. I’m crossing my fingers this collaboration will generate loads of buzz and funds for Malaria No More UK.”

Sarah Kline, Executive Director of Malaria No More UK says: “We have been overwhelmed by the response to our first collaboration which will help save thousands of lives in Africa. I hope this project will also act as an important reminder to UK travellers to check whether they need to protect themselves against malaria as they head off for winter holidays.”

Malaria is one of the world’s most serious, preventable health crises and threatens half the world’s population with pregnant women and children the most vulnerable. In the UK, some 1,500 – 2,000 travellers return every year having contracted the disease. For more information about malaria and how you can protect yourself, please visit: www.malarianomore.org.uk and www.malariahotspots.co.uk. To find out if your next holiday destination is a malaria hotspot, text the destination to 07800 000 571.

About Malaria No More UK

Malaria No More UK is committed to ending suffering and death caused by malaria, a preventable disease. Working with governments, corporations and the public, Malaria No More UK combines a powerful blend of funding, advocacy and popular campaigning to achieve the following UN goals:

1) Ensure every man, women and child at risk of malaria in Africa has access to a mosquito net by the end of 2010

2) Put an end to malaria deaths completely by 2015

A £5 donation to Malaria No More UK will purchase, transport and deliver a life-saving bed net to a mother and her child in Africa protecting them for up to five years. 100% funds received by Malaria No More UK are used for malaria prevention and control programmes in Africa. For more information and to donate visit: www.malarianomore.org.uk

About Stephen Webster

Stephen Webster is one of the leading British figures in the fine jewellery and silver design industries. Webster’s keen eye for detail, expert craftsmanship and glam-rock attitude has given way to dramatic creations with an eternally chic aesthetic. The unmistakable amalgamation of precious and semi-precious gemstones set in specially treated metals has led Stephen Webster to a three-time win of the “British Luxury Jeweller of the Year” award and winner of “UK Jewellery Brand of the Year” in 2008. Originating from a modest background, Stephen Webster has evolved into a powerful global luxury jewellery brand with over 120 points of sale worldwide in the United States, United Kingdom, Russia, Dubai, Japan, South Korea and Hong Kong and over 20 Stephen Webster boutiques internationally. Webster also continues to build his high-profile celebrity following culminating in an alliance with musical artist Christina Aguilera who appears in the brand’s new advertising campaign for Stephen Webster Silver. The Stephen Webster brand offers the consumer a true lifestyle experience — one which has been credited with unprecedented demand.

About ASOS.com

Established in June 2000, ASOS.com is the UK’s largest independent online fashion and beauty retailer. With over 19,400 branded and own label products available and 1000 new lines added each week, ASOS.com is rapidly becoming the market leader in the UK online fashion world. Aimed primarily at fashion forward 16-34 year olds, ASOS.com attracts over 5.4 million unique visitors a month and has 2.4 million registered users.

For further information, please contact:
Amy Davies
asos.com
Greater London House
Hampstead Road
London
NW1 7FB

0207 836 1284
press@asos.com
http://www.asos.com

Submitted by WorldWidePR.net
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LONDON – ASOS.com, the UK’s leading online fashion store, has launched ASOSreviews.com, an exciting Twitter-powered feedback and reviews micro-site. The site follows ASOS.com’s hugely successful launch of ASOS Life, an online community that facilitates interaction and conversation between the brand and its consumers.

James Hart, eCommerce Director at ASOS.com, said ‘ASOSreviews.com is a great way for us to keep in touch with and be open about the real-time feelings of our customers. Its bright, visual nature gives us nowhere to hide and I’ll be making it not only visible to our customers but to all of our colleagues at ASOS HQ as well. It’s also a great feedback tool and the great thing is that the loop is already closed as our customer care team already monitor and respond to tweets directed at us 24/7. We are excited about the launch of the site and have some interesting plans for its future development.’

ASOSreviews.com aggregates and displays positive and negative tweets about the brand, and encourages users to tweet their opinion about their ASOS.com experience. The site also visualises the overall sentiment of the brand and displays an interesting word cloud overview of what people are saying.

Charles Dalton-Moore, Managing Director of thruSITES, the social media development firm that built the site, said ‘ASOSreviews.com is designed to give a snapshot of customer sentiment on ASOS.com whilst encouraging ASOS.com’s online community to engage with and talk about the brand. We very much admire ASOS.com’s boldness in launching the site and taking the leading social media approach of any fashion retailer. Many other companies out there have yet to wake up to the reality of social media and should take ASOS.com’s example of learning from and engaging with their online community.’

About thruSITES
thruSITES is a London-based strategic web design and development agency specialising in community sites and social networks, plus social media apps and widgets for a range of networks. thruSITES works with large multinationals and government organisations, directly and via top marketing agencies, as well as smaller clients and web entrepreneurs. http://www.thrusites.com

About ASOS.com
Established in June 2000, asos.com is the UK’s largest independent online fashion and beauty retailer. With over 25,000 branded and own label products available, and 1000 new lines added each week, asos.com is rapidly becoming the market leader in the UK online fashion world. Aimed primarily at fashion forward 16-34 year olds, asos.com attracts over 5.6 million unique visitors a month and has 2.7 million registered users. http://www.asos.com

For more information, please contact:

Amy Davies
asos.com
Greater London House
Hampstead Road
London
NW1 7FB

0207 836 1284
press@asos.com
http://www.asos.com
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London - Catering for babies, boys and girls aged 0-8 years, ASOS’s new in-house designed collection consists of clothing and accessories which take their trend inspiration from the mainline adult A/W 09 ASOS collections.

For playtime, girls and boys printed tees featuring fun motifs such as waistcoats, bow-tie and braces and cassette tapes are easy to throw on and layer over long sleeved tees. Paired with skinny jeans in a variety of paintbox brights, this is smart, relaxed dressing.

For chillier days and smarter occasions, woollen toggle duffle coats, hooded lumberjack check shirts and cool checkerboard print cardigans are a fast track way for boys to steal a slice of Dad’s style. Girls will be spoilt for choice with an array of jewel bright pieces including faux-fur ribbon bow coats, sequin stripe dresses, and pocket detail jumpsuits – perfect party dressing style to give Mum a run for her money in the trend stakes.

“Our kidswear range is going from strength to strength. We already have a fantastic choice of brands available and with the addition of the Little ASOS collection, shoppers will now be spoilt for choice!” says Merissa Lam, Kidswear Buyer, ASOS.com

Launching online from October 2009, prices range from £4-£24 for babywear and £4-£28 for kidswear.

Little ASOS now stocks 50 labels within its branded collections including new additions Little Paul & Joe, Antik Batik and People Tree and online exclusives from Gap Kids. http://www.asos.com/kids/

About ASOS.com
Established in June 2000, asos.com is the UK’s largest independent online fashion and beauty retailer. With over 19,400 branded and own label products available, and 1000 new lines added each week, asos.com is rapidly becoming the market leader in the UK online fashion world. Aimed primarily at fashion forward 16-34 year olds, asos.com attracts over 4.5 million unique visitors a month and has 1.88 million registered users.

For more information, please contact:

Amy Davies
asos.com
Greater London House
Hampstead Road
London
NW1 7FB

0207 836 1284
press@asos.com
http://www.asos.com
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