Sep 01

The idea of a young graduate in marketing, find job with a viral campaign

In Italy (but probably in other countries also) it’s time to choose the faculty for young students and, as usual, it’s time to search and think about their future and the better route.

An Italian rugby player, Mirco Bergamasco, who plays in France with his brother, Mauro, is thinking about his future university degree, in France. He want to come back at University to learn more in Marketing and Communication studies, as a lot of young students who wishes to be graduate in communication studies in Italy.

There’s the story of a young student, graduate in Italy, in Milan, and went to Australia hoping to find a job in Social Media Marketing. He invents a viral campaign, in other words he takes care of his Social Media Reputation, to have more chances to find a marketing job in Australia.

In Australia, as a lot of us know, to work is necessary the Working Holiday, but it allows to work just 6 months, then every workers in Australia need to the Sponsored Visa and it’s a cost for the company.

The young Italian, 27 years old from Verona, after many and many job interviews with positive responses but without good nominations for the Sponsored Visa and its cost, he think to do a viral marketing campaign to improve the interest of companies for his mode to work.

He has been suggested from a great song of John Lennon, All we are saying is give peace a chance, Alberto, the young Italian graduate, takes inspiration and change the title in All we are saying is give @rodmanalbe a chance making viral actions on most famous social networks, he create a facebook fanpage also and uploads photos of his friends and parents with a cartel where is wrote the title of initiative.

The end it’s unknown again for the smart Italian student, we hope for a happy end, He’s an example for all other student, not just Italians, because he started to think about this during university lessons, but creativity can’t be learned.

Sep 01

Opportunity to book a hotel accommodation in Rome during Sunday Jewish Art

On September 5 will be a day entirely devoted to culture, but not any, but thanks to the combination of celebration of Jewish culture in many cities you can admire numerous works of Jewish culture.

The day of Jewish culture is now a must in Italy, an event that has been repeated for eleven editions, which have had increasing success and allowed the public to admire many of the works by Jewish artists.

Beyond the normal work, such as paintings, statues and paintings, you will have access to large areas of Judaism in various Italian cities, and in synagogues, ghettos, the Giudecche historical, archaeological remains, museums and Jewish catacombs, then advisable to book a hotel rome center or Milan and Livorno, in order to have a point to rest and share more loads to go next or the next operating structure, especially for a city like Rome, where it is very difficult to move and facilities concerned are almost all concentrated in the city center and as the tourist season is ending you can be lucky and find a last minute luxury in Rome, which would also stay very cheap.

Sep 01

Howard’s Way joins in concerns over the UK’s growing obesity burden

The NHS and, thereby, Britain’s taxpayers are forking out millions of pounds every year to cope with the effects of obesity. Moreover, the UK’s obesity issue shows no signs of abating as people pile on the pounds, indulging in fast food and sugary treats, and put their health at risk.

In 2008, the NHS spent some £45m on specialist medical equipment which included super-size wheelchairs, reinforced beds and bigger operating tables. The NHS currently spends around £5bn a year helping people with weight problems and, with obesity levels on the increase, it’s predicted the NHS will be spending up to £6.3bn on obesity-related expenditure by 2015.

With one in four people in Britain now classed as clinically obese, studies reveal that around 30,000 deaths a year in England alone are caused by obesity. Some reports estimate that one in 11 deaths is attributable to being overweight.

Penelope Howard, obesity specialist and the founder of the Howard’s Way very low calorie diet (VLCD), commented: “Obesity raises the risk of health problems including diabetes, heart disease, stroke and depression – and it can shorten a person’s life.

“So, since 1997, we at Howard’s Way have been doing something practical to stem the rising tide of adult obesity in the UK – helping more than 2,000 people to lose more then three stones in weight each,” she revealed. “We now have four Weight Loss Centres in London and the south east of England but we have a UK-wide presence through our ‘distance dieter’ programme.”

A number of Howard’s Way patients are happy to testify publicly to being healthier, happier and fitter since embarking on the Howard’s Way diet. These include:

  • Shelley Williams, who lost nine and a half stones in weight in 29 weeks and is now back running, swimming – and climbing Ben Nevis this month to raise money for charity.
  • Alan Dean, who, so far, has lost 28 kilos in 11 weeks but gained over £2,000 in savings in food bills.
  • Kelly Whistance, who lost 53 pounds in weight, ten centimetres from her chest measurement, 18 centimetres from her waist, 14 centimeters from her hips and went down four dress sizes.
  • Kim Day, who lost over 56 pounds some ten years ago and, subsequently, has successfully kept the weight off.

  • Melanie Boucher, who lost weight with the Howard’s Way diet, received a proposal of marriage and ‘tied the knot’ on 1st May 2010.

Howard’s Way is more than the ‘total food replacement’ (TFR) treatment of the Howard’s Way VLCD programme, as Penelope explained: “We aim to teach our patients about nutritional values of food; how to see past misleading advertising on food; how their bodies use different foods, and which foods – such as white sugar – are likely to have an addictive quality about them. Secondly, we want to keep them nutritionally supported and healthy while they shed their excess weight at the rate of 14 to 21 pounds every four weeks while they are on the programme.”

According to Penelope, the Howard’s Way VLCD:

  • helps patients lose all the weight they want to lose
  • keeps them fit and healthy while they do so
  • re-educates them on the properties; values and dangers of foods for their future weight management
  • offers free support and guidance for life

For further details about Howard’s Way, visit http://www.howardsway.co.uk
End

For pictures of the Howard’s Way dieters mentioned in this story – and/or to interview these people – please contact Bob Little, Bob Little Press & PR (tel 01727 860405; email bob.little@boblittlepr.com)

About Howard’s Way VLCD

Penelope Howard had been researching into very low calorie diets (VLCDs) and weight loss since 1992 and worked with obese patients and a VLCD for some five years before she founded Howard’s Way in 1998.

Those enrolling on the Howard’s Way VLCD initially agree to an 18 week programme involving regular meetings twice weekly for the first four weeks, then once a week from there on. For the ‘Distance Dieter’ these meetings are replaced with one-to-one ‘support calls’ every week. In addition, Howard’s Way staff try to speak to those beginning the diet for at least five minutes a day to provide vital ‘moral’ support.

Howard’s Way recognises that the hardest struggle is maintaining lost weight. So, while dieting, all patients are talked through weekly handouts to gain knowledge and understanding on the workings of their body and the effects of eating certain foodstuffs. Additionally, Howard’s Way Maintenance support is ‘free of charge for life’ for all our dieters.

Typically, most patients lose at least three stones (20 kilos) in weight, men often much more, in the first 12 weeks of the diet. Those who choose to carry on with the diet continue to lose about a stone (6.5 kilos) every four weeks.

The Howard’s Way VLCD comprises specially formulated foods, in the form of: milk shakes; soups; and fruit bars; containing the full complement of vitamins, minerals, protein and essential fatty acids that an adult requires but restricting the calorific intake, to induce a state of ‘mild dietary ketosis’ after day three of the diet.

Further information from:

Penelope Howard: + 44 (0)1923 773851 / penny@croxley.demon.co.uk

Bob Little, Bob Little Press & PR: +44 (0)1727 860405 / bob.little@boblittlepr.com

Aug 31

Pitti Fragranze in Florence, the end of summer smells of quality

The summer and vacations are the chance for many people to take care of their body and also of their spirit.

Who has these intentions choose the wellness vacation to take care their body.

More active people choose the sport vacation, trekking, hike and free climbing but others would like to take care their body and having relax with wellness.

It’s the vacations and not just women spend a lot of their time choosing creams, unguents and fragrances to exalt their beauty and look.

At the end of summer in Florence (Italy), there’s an event about fragrances, Pitti Fragranze 2010 starts 10th of September and finishes 12th of September in the wonderful place of Stazione Leopolda.

An unique chance, not only for expert and buyers but also for fans. It’s a chance to know the latest trends, the evolution of olfactory culture, to enjoy more exclusive fragrances and know the latest research news.

A fragrance isn’t just to appear, it’s an emotion. Fragrance exalt, in one word, the characters who have it, who dress it. The high quality of Pitti Fragranze’s expositors  allows in the public day, to get in touch with unique pieces in this sector, with high quality and near the most famous brands in the world.

Don’t lose this chance, from 10th to 12th of September, Pitti Fragranze. Smell Florence.

Aug 30

What can a Rio de Janeiro private guide do for you?

How many times have you been on a vacation abroad? How many times have you visited a new location and tried to know as much as you can about it? Sure every vacation is meant to provide all the relaxation you need in order to recharge your batteries completely to get back to your daily problems and headaches and solve them a lot faster than before.

But there are some things that make an experience worth while and others that can ruin it completely. The number of people that go on a vacation trying to lie in the sun all day long, doing nothing else and consider this the peak of their leisure time is quite small. Everyone that visits a new location is also interested in visiting the major points of interest around it.

For instance, one of the most exotic locations on the planet is Rio de Janeiro. This city is very attractive due to its tumultuous night life, with all the attractions that come with it, but also for the number of sightseeing options you have to kill time during the day. But who would be a better person to describe everything you want to know about this location: a regular Rio de Janeiro tour guide or a Rio de Janeiro private guide?

In order to determine which is best, we would have to look at all the advantages and disadvantages of each one in particular. You can determine which choice is better for your after you have weighed everything that is about to be presented.

When it comes to comfort, if you would choose a regular Rio de Janeiro tour guide has a few things to offer. They might not pick you up at the hotel, you would have to meet them somewhere in town and you might even get lost, once you reach them you would have to share you transportation with others that have made the same arrangements as you and so on.

If you would think about the Rio de Janeiro private guide, the situation is reversed completely. You and your family and friends would be picked up from the hotel, you would have the entire car all to yourselves, you can decide when you can stop and when you can leave and so on. With a proper choice, you will have air conditioning in the car and plenty of room to move.

As far as the points of interest are concerned, if you would contract a regular Rio de Janeiro tour guide, you would be obligated to visit everything that is scheduled for that day. Even though most things are interesting to see in this exotic location, there may be situations when something might not concur with your tastes or with the tastes of your friends and family.

On the other hand, if you would choose a Rio de Janeiro private guide, you could talk the entire course prior to departure. You can decide which the places that would interest you most are and which you can avoid. Everything would be done according to your schedule and according to your interests. The advantages are numerous as opposed to a regular Rio de Janeiro tour guide.

If you don’t know where you can find the Rio de Janeiro private guide that can take care of your needs just the way hope for, the first place to look would be the internet. The first website you should visit that can help you make your choice is tourguiderio.com.

Now that you know the advantages of each choice, what would you prefer? Would you go for the regular Rio de Janeiro tour guide or would you choose the all inclusive and much more rewarding Rio de Janeiro private guide ?

Aug 30

What to look in a Rio de Janeiro guide?

The world we live in has numerous places that we should visit. The only trouble is that we don’t have enough resources and time on our hands to visit everything that we should or everything that we would like. But the experiences we have with the few destinations that we get to visit should not be ruined because of some poor planning or choice-making.

This is the main reason why we should think ahead where we are going and we should do all the planning prior to the actual arrival at the destination. The more aspects are covered and arranged prior to the visit, the more relieved you will feel during your visit. But what are the main aspects of any trip that should not be overlooked, in order to enjoy a wonderful vacation?

The first and most important aspects are accommodations and traveling arrangements. Once you have them settled, you need to worry about your luggage. Try to pack everything according to the weather at your destination. If you choose Rio de Janeiro, you need to pack very light. But one of the most important aspects of the entire trip is arranging a private Rio guide that can show you everything worth seeing.

A private Rio guide is always a good choice, because all the attention that you need will be directed on to you and your friends and family. The risk of losing each other is no longer present, because all of you will stay together at all times.

One of the main conditions of choosing your Rio guide is to make sure that they speak English. You should not choose someone that you can hardly understand, because you will spend more time trying to understand the guide, then admiring everything you came for.

Another very important aspect of contracting a private Rio guide is that you can choose where you want to go and when. If you would go there with larger groups, the tours may take you to places that you might not be interested in, and thus ruin the experience.

Considering that there are also some traveling distances between the locations that you need to visit, the Rio de Janeiro guide should also have some means of transportation suited for your needs. A safe, comfortable car with air-conditioning is a good choice.

Choosing a Rio de Janeiro guide that has lots of experience around the places that you want to visit is a good option to go for. This way you will be sure that you will know everything there is to know about what lies in front of you and not miss out on anything.

You should know that there are lots of interesting things to see in Rio other than the carnival. The advantages mentioned afore point out that an experienced Rio de Janeiro guide can take you to your destinations fast and present them in a proper manner.

Many people consider this to be something they cannot find, but if you are interested in the most reliable and experienced Rio de Janeiro guide that can get you everywhere in a minimum amount of time and present a maximum amount of information, you should visit the website tourguiderio.com.

Many experiences might be ruined without the proper Rio de Janeiro guide , but you should not be one of the people that have these failures. The website mentioned afore guarantees that you will have a wonderful time alongside your Rio guide .

Aug 27

News and trends, summer 2010 is time of fashion

Summer is time for fashion. With vacations women want to take care their aesthetic and make up so many of them run to buy trend cloths because they would like to dress differently from routine.

At the end of summer we can conclude about cloths more trendy in this season.

The fashion style for women in this year was described with an elegant and simple style, in other words, women came  back feminine and their clothing also.

On the beach and in sea towns of Italy everyone can see many young women with little dresses that don’t let to imagine, finally, miniskirt come back, a cloth never out of fashion and it’s always welcome not only for who dress it but also from men.

And the, accessories. Sunglasses, bracelets, necklace and bags. For day or for evening a lot of choice can be done about accessory to wear.

Finally, the shoes. Sea slipper for day, stilettos for evening, the fashion trend in summer 2010 was characterized by sandal with stilettos decorated with valuable material.

The fashion style in summer 2010 dress women in a non-banal mode, never common.

Fashion style for men, also, was distinct for cloths with pastel colours, colored t-shirts, white pants and accessory, can’t miss hats, in all types. Never out of fashion, for Italian men, the men’s handbag, over the shoulder, it became trend with young colours and style, it’s fashion and also, comfortable.

Aug 27

Parents who choose university of their sons

The admission in University is never easy. It’s not easy to choice the favorite course of study and, it’s not easy to choice the university that can offer the best formation for the future job.

In this period, in Italy, who concludes the secondary school is searching his preferred university.

Online, by phone or reading booklets, the trend of year that it’s not a joke and most of public opinion is worried, is that in more of cases are the parents and grandparents who request information about courses of study, admission test and other things.

In Milan, this year, is a boom, sometimes the 50% of call for information is from parents of new students.

The University is certainly an hard choice but it could be done by interested, the student need to think about his future and build it in the better mode who believe. Parent, surely, must take care and help him in this hard choice but they can’t take his place if they don’t want to live with their sons for more time.

The student and he only, must choose the faculty and the formative course to do, he, best of others, knows his attitudes and his passions. To choose, also, the University where study could not be an easy choice both from the economic side and social – relational.

It’s important to choose autonomously the university to follow and maybe it’s more important to start managing the bureaucracy, so you can became adult and so you’ll be ready for every job.

Aug 24

The boom of hotels in Rome, infrastructure had with the Olympics in 1960

Rome is celebrating the 50th anniversary of the Olympics , the world most important sporting event which was held from 25 August to 11 September 1960 in Rome.

The selection of the city occurred in 1955 or five years before the event, the ballot was Lausanne, Detroit, Budapest, Brussels, Mexico City and Tokyo, the first of these was the other semifinalist.

With these games the city of Rome changed dramatically, making it grow and bringing it to the metropolis know today, it was conceived and then implemented many public works that allowed to resume the city since the Second World War still alive in the memories and the structure of the city, and also for make it more livable.

Were indeed golden years for the city was restored circulation , designing and building roads as Olimpica is making a one-way the Tiber, was inaugurated the first stretch of subway, where the first convoy departed February 9, 1955, opened with the approval of President Luigi Enaudi, was also open to Fiumicino airport, although only five days before the event.

In addition to facilities to improve traffic flow and access doors to the city, there was a big push commercial with the construction of new hotel in Rome center, was inaugurated on what became the Fungo panoramic restaurant in Rome, an unprecedented development, which allowed Rome to fall right between the European capitals.

Aug 24

Fantastic new Suites unveiled at the Soho Grand Hotel, New York

Grand Hotels NYCFrom the Soho Grand Hotel in New York comes ten stunning new suites, each with their own living room and bedroom, allowing guests to immerse themselves in luxury and fine design.
Read the rest of this entry »