Dec 16

On the first day of Christmas, my true love sent to me…

Christmas is a prime time of year to show your partner exactly how much you care. But that doesn’t mean that it’s the time to lavish extravagant gifts on your partner, in fact, the value of a well-thought present is often far greater than an excessive or clichéd offering, as the perfect gift can reveal a lot more about your relationship.

Dr. Gian Gonzaga, a senior research scientist at the Pasadena-based eHarmony research labs, advises that the gift you give your partner can mean so much more than an on-the-surface level exchange of tokens of your affection. He notes that “when you pick the right gift it can show your partner how in tune you are with them and your relationship and signal that you understand what they like and want.” This is crucial for the formation of any lasting relationship as “understanding is one of the major pillars of creating intimacy in a relationship and an indicator of how good a partner you are across the long haul, therefore the gift you give should reflect how well you understand your partner and your relationship.” Yet according to Dr. Gonzaga and the UK branch of the eHarmony online dating service, eHarmony.co.uk, there is a way to make sure that your gift this Christmas will say all the right things to your long-term soul mate or prospective partner.

Putting the science back into couple compatibility and the spark back into just about any relationship, eHarmony.co.uk has prepared the following suggestions for finding the ideal gift for your partner. Whether you’re in a long-term relationship or things are just getting started for colleagues or friends dating, the process of gift giving is a crucial moment to express what you truly feel about a person. Luckily enough, it’s fairly straightforward to pick out a perfect present, if you consider these four simple steps:

  1. Plan: While “last-minute” might be the buzzwords for booking cheap hotel accommodation for a romantic weekend away, they don’t make for stress-free and productive Christmas shopping. Leave your Christmas shopping until Christmas Eve, and you’ll only be stuck in the frantic crowds and possibly left with the last thing on the shelf. Nothing says thoughtless like a last-minute gift, and that’s not the signal you want to give off with your Christmas gift.
  2. Pay attention: Listen to what your partner is saying, especially when they express an interest in something in the months or weeks before Christmas, and you’ll be surprised how often they let slip a mention of something they really want – and even before they’ve realised they want it! Just make the effort to commit it to memory, and your partner will be pleased that you’ve shown such an interest. Even the most selfless person gives off hints of what they’d like for themselves, which brings us to the next point…
  3. Be selfless: We’re not talking any high and mighty concept here, but just a plain and simple suggestion for gift giving. Don’t get something that you’d secretly like to use later down the track! It’s not about buying a gift for yourself, but for someone else, and keep in mind their interests, likes, or needs when purchasing the gift.
  4. Go the extra mile: Be creative in what you’re offering, and your thoughtfulness will be recognised. Unique gifts stand out in people’s minds and memories, and a handmade or innovative gift will be the type of gift that’s remembered forever. It can also be surprising how easy it is to track down a particularly rare or creative present these days, thanks to the internet. Ordering limited release or international versions of books or music is simple if you’re organised in time, and you’re able to cater your choice to pick something special rather than something ordinary or everyday. Your efforts will be appreciated and your relationship stronger as a result.
Dec 08

Product Update Day a success for South East Labels

Effectively communicating the most up-to-date product knowledge with staff is traditionally achieved through a threefold model: incorporating the strategy of a marketing launch, the more classic model of classroom training, or simply by word of mouth.

However, in the modern business world, these usual means of expression have taken an innovative turn, and many companies throughout the world are striving to find a fresh way to keep passing on information about the product line to the workforce, who ultimately will be responsible for taking this technical and sales knowledge beyond the confines of the company and generally improving the entire customer experience of the business.

South East Labels, an imaging and printing company based in West Sussex, is no exception, and the company’s recent Product Update Day proved to be a positive step towards maximising the customer experience of doing business with this market leader in labels and labelling accessories manufacture and supply. Held on November 4th, the 2009 Product Update Day was an effective means of communicating with staff the latest information in the field of office supplies and labelling equipment. The information day took place with three distinct product analyses dedicated to the following categories:

* Toshiba products
* Opticom scanning
* Opticom mobile labelling equipment

Reports indicate that the sessions were beneficial and enlightening for all involved, and the sales team and customer service representatives indicated that they were much more familiar with the latest range of Toshiba printers, including the SX4T model and Tec Label Printers. Particular attention was given to the correct usage of authentic Toshiba / TEC ribbons, which can only be used in Toshiba / TEC label printers. This proved to be a crucial area for improved customer understanding, especially for those ordering online, as each ribbon is different and each printer has its own specific ribbon requirements.

As well as product update and employee training days, the team at South East Labels has been focusing on incorporating a variety of methods and techniques to encourage the delivery of the best advice and solutions for the needs of customers. Approaches include the development of a regularly updated product information repository, the use of shared media platforms such as Wikis, eRoom, and eForums, and keeping up the communication essentials with a weekly email containing company and printing-related updates in an easy-to-read press release format. In light of these measures, South East Labels is confident that each and every purchase of a label printer or label product will be accompanied by better customer service, with a greater level of product knowledge and technical specifications among most sales and customer service staff, and hopes that this degree of elevated product knowledge will continue through in the future years of the company.