Nov 27

Giunti Labs presents new LCMS & DR success stories at Online Educa Berlin

Giunti Labs, a leading learning and mobile content management solution provider and bespoke content producer, is represented at no less than four of the presentations that form the Online Educa Berlin (OEB) conference - the largest global e-learning conference for the corporate, education and public service sectors – which takes place from 3rd to 5th December.

Within the OEB conference, Giunti Labs’ CEO, Fabrizio Cardinali, explores the theme of ‘building digital content repositories and marketplaces for the Knowledge Society’.

He explained: “Increasing globalisation is putting pressure on Educational Organisations to invest in better educational materials and in more effective ways to distribute and reuse educational materials, such as e-learning courseware, textbooks and ebooks.”

Cardinali believes that, in addition to the increased use of mobile and location-based content delivery and the need for personalised learning experiences, there is an emerging trend for informal access to learning via portals and software-as-a-service (SaaS) systems. This will generate new digital marketplaces for education, revolutionising the way we deal with learning resources online.

“It means that the learning content can be customised by the learner rather than the developer or producer,” said Cardinali. “Learners download and use the material or even use it ‘on the fly’ using new devices such as Apple’s iPod Touch or iPhone and Amazon’s Kindle.

“Today’s big challenge facing providers of academic as well as corporate learning materials is how to enrich existing packaging formats, for learning content publishing and distribution, such as SCORM or the new IMS Common Cartdridge formats, not via single, turnkey system but via an open architecture - especially adding web services protocols to content packages making the learning experience richer and more personalised,” he commented.

Giunti Labs’ Carin Martell joins Pascal Debordes of Cegos, the €194m, France-based e-learning content producer, to outline the results of Cegos’ 2007 cross-Europe learning survey. According to Debordes: “We found that the biggest budgets for corporate training occur in France but much of this money is spent on administration rather than on training.

“The UK spends about a third of French budgets on training but provides its workers with broader access to training materials – and appears to be better at evaluating the return on investment (ROI) from these. Forty seven per cent of surveyed companies in the UK are assessing ROI compared with only 26 per cent in France.

“Nonetheless, learners across Europe have the same expectations of e-learning materials – notably that they are user-friendly; have high quality content, design, graphics and interactivity, and contain ‘concrete’ examples and exercises,” he said.

In response to the survey’s findings, the Cegos Group has expanded its customised e-learning offer to include a range of off-the-shelf modules – in the process, joining forces with Giunti Labs. Cegos also relies on the Giunti Labs’ learn eXact learning content management system (LCMS) platform to customise modules according to specific customer demands – and, with this unique market offer, Cegos’ e-learning department is targeting sales of €25m in 2010.

Sophie Touzé, of France’s Ecole Nationale Vétérinaire de Lyon, along with Amiel Kaplan, of Giunti Labs, France, showcase content federation via Giunti Labs’ HarvestRoad Hive digital repository and WebTV.

“For many years, the Ecole Nationale Vétérinaire de Lyon has explored the use of new technologies in pedagogy,” said Touzé.

“We believe that new technologies offer a way to integrate the four concepts of good pedagogy: interactivity, autonomy, simulation and collaborative work,” she added. “Working with Moodle and HarvestRoad Hive has allowed us to make our learning resources available to, among others, three other national French institutes and the University of Montreal.

“Web TV, part of the Hive repository, is very attractive, offering to any teacher or student the possibility to search, find and watch a video created in their – or another - institute. The query, in this case, is only done from one access point - using OKI technology integrated in Hive,” she said.

Finally, Paul Landers of Ericsson, the world leader in telecommunications, outlines a case study of ‘mobile learning for Africa’. Ericsson is partnering with The Earth Institute, Millennium Promise and the United Nations Development Program (UNDP) in The Millennium Villages project, which is designed to bring mobile communication and the internet to some 400,000 people in ten African countries where the project is working.

The first mobile pilot in this project uses Giunti Labs’ technology to deliver just-in-time snippets of learning to train the aid and healthcare workers who help the mothers of newly born children in Rwanda.

Giunti Labs is a Silver sponsor of this year’s event. Please visit Giunti Labs at Foyer Potsdam, B61. For further details of OEB, visit http://www.online-educa.com/

In addition, Andrea Lorenzon, Giunti Labs’ chief solution architect, is speaking on ‘content production and content management for a new generation’ at the OEB Security & Defence Forum, on 3rd December.

In his presentation, Lorenzon is discussing the challenges facing defence organisations which have to manage and deliver both learning content and technical publications in an integrated platform. In particular, Lorenzon examines the emerging technologies, tools, standards, processes and best practices required for building a tailored yet flexible learning platform for both content types.

About Giunti Labs

Giunti Labs is a leading Online and Mobile Learning Content Management Solutions provider with global headquarters in Italy and offices in London (UK), Frankfurt (Germany), Lund (Sweden), Boston (US), as well as Sydney and Perth (Australia).

Giunti Labs provides a wide range of solutions, in response to any content, learning and knowledge management need, covering:

· 24/7 multi language learning content production
·
LCMS and Digital Repository Platforms
·
Delivery solutions for mobile & wireless
·
Consulting and professional services

Giunti Labs is part of Giunti Group, a leading educational and cultural heritage publisher with roots back to 1841. Over the years Giunti has built a catalogue of huge dimensions (over 7.000 titles) and acquired new brands in Italy and worldwide.

In 2008, Giunti Labs acquired the HarvestRoad Hive digital repository system, which manages any form of content used in online learning, corporate training and knowledge management initiatives. HarvestRoad Hive can interface with practically any ERP, Learning or Course Management System and is already integrated with several commonly used course management systems, authoring and content assembly tools.

Further information from:

Minna Leikas, Giunti Labs, +39 3474435167, m.leikas@giuntilabs.com
Bob Little
, Bob Little Press & PR, +44 (0)1727 860405, bob.little@boblittlepr.com

Nov 27

Nimbuzz launches free iPhone application

Brings free IM buddy calling, landscape mode chat, and massive instant messaging and social network support to iPhone and iPod touch

26 November 08 - Rotterdam - Nimbuzz (www.nimbuzz.com), the most comprehensive mobile Instant Messaging, (geo) presence and VoIP provider launches into the Apple iPhone App Store. The free application lets users call, chat and message, for free, with their friends on virtually all major instant messaging communities and social networks, including Skype, Yahoo! Messenger, Facebook, MySpace, AIM, Windows Live Messenger, Google Talk, ICQ, Jabber, and more.

Specifically for the needs of iPhone users, this will be the first complete messaging product available with landscape mode chat, IM buddy calling (including Yahoo!), and regional social network support – and it is free.

Users turn the product on its side to use a wide keyboard for fast and easy typing. Furthermore, Nimbuzz is the first product to offer IM buddy calling over Wifi to Yahoo! Messenger as well as Google Talk, Skype, and Windows Live Messenger.

Nimbuzz supports chat for local social networks, such as StudiVZ, the biggest German speaking social network, Hyves for The Netherlands, and Gadu-Gadu in Poland.

Nimbuzz is a lifestyle application, designed to meet any communication need and is the only chat application to offer landscape chat and IM buddy calling. The centralized contact list aggregates contacts of the most popular social and IM networks, and offers superior VoIP call quality over Wifi.

Other key updates include Personal Message allowing users to broadcast real-time status updates to all contacts, presence information to see who is online and where, and emoticons for additional expression.

Nimbuzz currently grows at over 10,000 new users per day, with over 10 Million logins per day, and we are happy to welcome iPhone and iPod users to the community.

Media Kit: www.nimbuzz.com/press

Contact: Elisabetta Castriota +31 6 183 06 817 elisabetta@nimbuzz.com

About Nimbuzz www.nimbuzz.com

Nimbuzz offers a social interaction service combining (geo) presence, IM, and VoIP. The free application is available on the mobile phone, PC and Web, for (group) calling, instant messaging, (group) chat, file sharing across popular Instant Messaging communities and social networks.

Nimbuzz has positioned itself to become the largest global communications platform for seamless IP-based communication among mobile devices and social media platforms.

Nov 27

HR & Training Professionals to Share Best Practices for Sourcing & Retaining Top Talent in Economic Downturn

Learning and talent management experts from Cornerstone OnDemand and Astadia Consulting UK Limited are hosting a business breakfast on Friday, November 28 to reveal proven ways for successfully attracting, motivating, developing and retaining high performers in a down economy. Event also to feature executives from Homeloan Management Limited (HML) and Willis Global Recruitment.

Now more than ever, HR and training professionals are concerned about the impact the current economic downturn is having on their abilities to attract, develop and retain top performers for their organisations. Cornerstone OnDemand, a leader in on-demand, integrated learning and talent management software and services, and global business consulting firm Astadia Consulting UK Limited., are hosting a complimentary business breakfast for UK professionals to share and discuss best practices in employee sourcing and retention this Friday, November 28 from 8:15 a.m. to 10 a.m. at the MWB Business Exchange in London’s City.

According to recent CIPD research, more than 86 percent of UK employers are experiencing recruitment difficulties. Additionally, the number of employees in the UK who have been in their current job for more than five years has fallen to just 20 percent.1

“An organisation’s most valuable asset is its employees, but with more limited budgets and resources, businesses are becoming increasingly uncertain about the direction of their talent strategies,” said Vincent Belliveau, General Manager, EMEA, Cornerstone OnDemand Inc. “However, now is the time for companies to make the right investments and align their human capital management strategies with overall business goals in order to create organisational efficiencies and attract, cultivate and retain high-performing talent. Those that do will be better positioned for success.”

Learning and talent management experts from both companies will reveal the best ways for businesses to gain advantages and strengthen their own talent management strategies in areas such as:

· Driving employee engagement
·
Providing clear career path and employee development programmes
·
Giving appropriate performance and recognition reviews
·
Assessing compensation and benefit segmentation
·
Facing internal and external recruitment challenges

Cornerstone and Astadia also will share case study examples of the successes their own clients are having with their employee sourcing, development and retention strategies.

Additional event speakers include Gary Evans, People and Development Architect for Homeloan Management Limited (HML), who will reveal key insights into how his company is leveraging Cornerstone’s talent management software to reduce employee time-to-competency, ensure compliance and streamline business processes. Ian Dye of Willis Global Recruitment also will provide an expert perspective on managing the recruitment of talent in a challenging environment.

The event is open to managers and directors who oversee HR, training, talent, performance and compensation, as well as HR information systems. Please note places are limited. To register, please visit http://info.cornerstoneondemand.com/forms/UKExecutiveBreakfast-2008-11-28. Breakfast will be served. The location of MWB Business Exchange is 55 Old Broad Street, London EC2M 1RX. The closest tube is Liverpool Street.

Notes for Editors

About Cornerstone OnDemand Inc.

Cornerstone OnDemand empowers people around the world with on-demand, integrated learning and talent management software and services for connecting, developing and performing in the workplace. Organisations of all sizes and industries employ Cornerstone’s easy-to-use, comprehensive solutions to grow and develop a high-performance culture, align talent management strategies to specific business goals, gain insight into their workforce and create organisational efficiencies. The company’s platforms include learning, social networking, compliance, performance, compensation and succession planning. Cornerstone also provides extended enterprise solutions to help companies collaborate with and train customers, vendors and other partners. And, Cornerstone’s extensive, real-time reports help organizations assess the effectiveness and ROI of their talent management technology investment. A pure, 100 percent Software-as-a-Service (SaaS) offering, Cornerstone provides a faster, more flexible and more cost-effective way for companies to configure, deploy and maintain their talent management solution without the hassles of version upgrades and hardware and IT costs. Available in 13 languages and supported by global, 24×7 customer care, Cornerstone is used by more than 1.5 million active subscribers in more than 141 countries around the world.

For more information, visit www.cornerstoneondemand.co.uk

About Astadia Consulting UK Limited

Astadia Consulting UK Limited (astadia.com) is a global business consulting and SaaS solutions company. We help clients of all sizes improve results by transforming business processes and technologies. With a passion for quality and experience earned from thousands of Cloud Computing initiatives, Astadia consultants positively impact the sales, marketing, customer service and employee performance efforts of clients around the corner and around the globe. Astadia is a key deployment partner for a number of leading Cloud Computing companies including salesforce.com, Cornerstone OnDemand, Eloqua, Google™, Workday, and Xactly. Astadia is ranked in the Inc. 5000 list of fastest growing private companies.

For more information, visit the Astadia website or call +44 (0)845 055 9758.

Further information from:

Sinead Reynolds-Berti, Cornerstone OnDemand, + 33 (0) 6 28 33 55 66; sberti@cornerstoneondemand.com
Bob Little
, Bob Little Press & PR, + 44 (0) 1727 860405; www.boblittlepr.com

Cornerstone® and Cornerstone OnDemand® are registered trademarks of Cornerstone OnDemand Inc.

1 CIPD, “Recruitment, Retention and Turnover 2008” June 2008

Nov 27

MARCOSERUSSI Men’s Apparel at Franchise Expo South this January (Y109)

Chicago, November 26, 2008 (word count: 349)

High-resolution images are available on request.

MARCOSERUSSI is an original retail apparel concept with an Italian flavor dedicated to men that centers around shirts and includes ties, sweaters, sports shirts, fashion accessories, and more. This convivial store presents MARCOSERUSSI products, a wide range of articles combining fashion and quality at a reasonable price for men of all ages and styles. The company opened its first U.S. location in Miami in April 2008 with a great response and is looking to open more locations. It will be exhibiting on the French Pavilion at Franchise Expo South in Miami from Jan. 9 to 11, booth 817. In addition to the recent success in Miami, the company has plans to open a store on Fifth Avenue in New York as well as an office.

The MARCOSERUSSI aim is to satisfy the customer needs by offering them a rich choice and permanent renewal of products at an attractive price (shirts start at EUR 25, about 30 USD). There are nearly 250 different models of shirts in the store on average. The brand also includes sweaters made of merino wool, cotton, and cashmere in a wide range of shapes and colors. It also offers sports shirts, tee-shirts, silk ties, socks, and underwear.

Being the market leader in men’s shirts in France with 80 locations, MARCOSERUSSI is a popular concept that sells easily to men. The store integrates a cozy Franco-Italian ambience evoking quality and masculinity with a welcoming boutique feel. To top it off, the concept includes friendly, personal, and professional customer service for fashion advice.

For the potential franchiser, the company puts its expertise and potential at their service. The label’s success comes from working with highly motivated professionals with a strong sense of trade relations. The company’s network management team, which works closely with the franchises, and its marketing team are dedicated to the franchisees’ interests. These teams help add to the reliability of permanent partnership and uphold the brand identity.Together, they enhance the MARCOSERUSSI label’s strong and fast-expanding development.

The Miami store’s address is:

MARCOSERUSSI
Mark Brickell Village
900 S. Miami Ave., Ste. 175
Miami, FL 33130

For more information, please contact:

MARCOSERUSSI
Fabrice Calvo
Network Communications Manager
12, rue de l’Epine Prolongée
93170 Bagnolet
FRANCE
Tel.: +33 (0)1 48 70 97 97
E-mail: fabrice@marcoserussi.com
Web: www.marcoserussi.com

or:

FRENCH TECHNOLOGY PRESS OFFICE
205 North Michigan Avenue, Suite 3740
Chicago, IL 60601
Fax: (312) 327-5261
E-mail: contact.ftpo@ubifrance.fr

Nov 26

1,000 International Customers Choose Novacel as the Best (Y068)

Chicago, November 26, 2008 (word count: 471)

High-resolution images are available on request.

91% of customers state they are “satisfied to very satisfied” with Novacel solutions and 97% would recommend Novacel products. Such are the results of a customer-satisfaction survey conducted with about 1,000 building, automotive, electronics and home-appliance professionals in Europe, Asia and America, which was commissioned by Novacel, the world leader in surface protection.

The survey was sent as a questionnaire to all countries in late 2007, and provided a way to assess customer-satisfaction levels regarding the products and services they were using, to identify their expectations, and measure the quality of their relationship with their supplier, all this to establish an on-going improvement process.

Eight indicators were examined: sales approach, customer service, technical support, ordering, delivery, claim handling, products, and print. For seven of those, Novacal was elected “best supplier on the market.” The company’s position as a leader in protective films was reinforced, as 97% of respondents said they would recommend Novacel to a colleague, and 81% of respondents said they would buy from Novacel again.

Survey conclusions highlight Novacel’s qualities: good customer relations, sales teams that are available, and appropriate technical support for customers.

On the strength of those results, the company is boosting its customer awareness process: Confronted with an ever more complex demand and increasing requirements in terms of delivery time reduction, punctuality, responsiveness and information, NOVACEL has initiated a major Supply Chain Management project, together with a processing-time reduction and claim follow-up plan.

This customer-satisfaction program will reinforce NOVACEL’s position as the market leader in surface protection.

About Novacel:
Established in over 60 countries, NOVACEL develops, produces and markets self-adhesive films for temporary surface protection used in the electronics, home-appliance, automotive and building sectors. NOVACEL films may be applied upon surfaces as diverse as stainless steel, pre-coated metals, aluminium, plastics, shaped and laminated materials. Throughout the transformation process (bending, drawing, roll forming, cutting, routing, etc.), manipulation, transport and assembly, the film provides protection against scratches, stains, and other surface damage.

For more information, please contact:

NOVACEL
Ms. Agnès Othmani
Director of Communications
27, rue du docteur Emile Bataille
BP 4
76250 Déville-lès-Rouen - France
Tel : +33(0) 2 32 82 72 33
E-mail: aothmani@chargeurs-protective.com
Web: www.novacel.fr

or:

FRENCH TECHNOLOGY PRESS OFFICE
205 North Michigan Avenue, Suite 3740
Chicago, IL 60601
Fax: (312) 327-5261
E-mail: contact.ftpo@ubifrance.fr

Nov 26

Live Software Solutions updates Brandspace’s online booking system

When Brandspace, part of the Promotion Space Group, a leading provider of promotional space management, wanted to update its booking application system, it turned to software developer Live Software Solutions.

Tom Boother, business development manager at Live Software Solutions (LSS), a Microsoft Gold Certified Partner which develops and delivers software for, among others, the insurance and publishing sectors, explained: “London-based Brandspace works with property owners, agencies, retailers and top brands. It deals exclusively with several hundred venues in the UK.

“Its booking application system has some 20 internal users and over 500 external users. All of these users need to add data to the system – and all of this data needs to be analysed for management reports.

“When Brandspace decided to update its online booking system in order to maintain its leading position in the market, it asked LSS to develop a web based application with a number of levels of user interaction,” he said.

Completing the project in some seven months, LSS developed an application that allows customers and staff to book promotional spaces and follow a pre-exhibition procedure relating to legislative and internal systems documentation. Brandspace managers can now use the system to report on a number of processes – from bottom line sales to tentative bookings.

In addition to writing the application, LSS migrated data from multiple sources into a unified data store. This means that the application works from a single platform and this, in turn, offers various economies of scale which are reflected in improved efficiency.

Andrew Keiller, Brandspace’s Sales Director, commented: “Our new online booking system, built for us by LSS, will be an asset to the company.”

His colleague, Yolanda Lloyd, Operations Manager of Brandspace, added: “LSS took a highly active role in understanding what we needed. They have implemented something that has surpassed my best expectations – making a pleasant experience out of what could have been a stressful situation.”

About Live Software Solutions

Live Software Solutions (LSS) makes software that creates a difference.

Focusing on helping businesses that use Microsoft technologies, LSS – founded in 2004 – uses its business and software expertise to provide end-to-end solutions, from concept to implementation. In addition to software development services and consultancy, LSS also provides off-the-shelf packages. LLS’s approach is based on four core values:

· Service Excellence - achieving client confidence by truly understanding the business drivers and the project requirements, delivering the agreed solution to plan, managing issues and communicating clearly and regularly - while being easy to do business with and enjoyable to work with.
·
Integrity - applying professional and technical expertise to ensure the right solution for the right reasons, as well as being open, honest and fair in all of our dealings.
·
Teamwork - deploying the right blend of talent and experience to get the job done, and integrating effectively with client and third party personnel and activities.
·
Development - continually seeking to enhance our own capabilities and processes, enabling us to remain innovative and challenging - and sharing this with our clients.

Further information from:

Tom Boother, LSS, 07967 633102; tboother@lss.co.uk
Bob Little, Bob Little Press & PR, 01727 860405; bob.little@boblittlepr.com

Nov 26

Historic contest for eLearning Network committee places

For the first time in the 21-year history of the eLearning Network (eLN), the UK’s foremost professional association of users and developers of all forms of e-learning, there has been competition for places on the committee, with 19 candidates standing for the 12 available places. According to the eLN’s chairman Clive Shepherd, who announced the results of the election, at the eLN meeting held in London at the end of November, the voting was close, with a single vote making the difference between being elected or not.

The eLN elected four new committee members for 2009. They are Carole Bower, SVP Learning, Edvantage Group; Fae Longman, IT Training Manager with CMS Cameron McKenna; Rob Hubbard, eLearning Architect at Learning Age Solutions, and Wendy Stubbs, Learning Innovations Consultant with British Airways.

Having announced the election results, Shepherd paid tribute to three long-serving members of the eLN committee who were stepping down in 2009: Geoff Berridge, of Parataxis; Howard Hills, of Howard Hills Associates, and Jan Seabrook, of Conation Technologies.

“While ours is a forward-looking organisation dealing with leading edge technology, we mustn’t forget our history and heritage,” commented Shepherd.

“Geoff Berridge joined the eLN committee in 2004 and served as the group’s treasurer for some three years,” Shepherd said. “Among his many professional accomplishments, he managed the financial marketing function for IBM in the late 1970s and early 1980s; helped to set up IBM Financial Services, and went on to manage the IBM Business School in the mid-1990s.

“Howard Hills is a busy consultant with operational experience in the Royal Navy and, later, as head of training at Lloyds TSB. Despite heavy demands on his time, he has – since November 2006 – devoted much of his time to the eLN where, among other things, he took the lead in refining and improving the criteria for judging the E-Learning Awards when these were in their infancy,” Shepherd continued.

“Jan Seabrook – renowned not just as an instructional designer but as a source of guidance to those entering the profession – has notched up almost a quarter of a century’s design experience. Since she joined the eLN committee in 2002, she has made a substantial contribution as co-ordinator of all the association’s ‘live’ events.”

The eight members of the eLN committee in 2008 who will continue to serve in 2009 are: Clive Shepherd (Fastrak Consulting); Mike Alcock (Atlantic Link); Viv Cole (Academy Internet); Neil Lasher (Trainer1); Claire Line (Lovells); Joe Quilter (PSP learnix); Barry Sampson (Web Based Thinking), and Seb Schmoller (Association for Learning Technology).

This year – 2008 – has not only seen unprecedented competition for places on the eLN’s steering committee but has also seen a remarkable rise in eLN membership levels from around 150 to over 1,000. The eLN enrolled its 1,000th member - Monique Head, an American from Atlanta, Georgia, who is now living in Antibes in the South of France – in November.

Notes for Editors:

About the eLearning Network

The eLearning Network (eLN), which adopted this title in 2000, is the UK’s foremost professional association of users and developers of all forms of e-learning. It is a non-profit making body that exists to promote information and best practice among all those who are involved in the e-learning world, as well as act as a networking medium for its members.

For more information about the eLN and eLN events, call +44 (0)1273 561714 or visit www.elearningnetwork.org

Further information from:
Clive Shepherd
, The eLearning Network, +44 (0)1273 561714
Bob Little, Bob Little Press & PR, +44 (0) 1727 860405

Nov 25

Reserve Naturelle’s Cosmetics Reflect the World’s Colors at Franchise Expo South (Y111)

Chicago, November 25, 2008 (word count: 641)

High-resolution images are available on request.

Reserve Naturelle (RN), a multicolored cosmetics concept, is bringing award-winning beauty and perfume products to Franchise Expo South in Miami, from January 11 to 13, 2009, booths 813 and 815. RN is part of the French Pavilion, in the Miami Beach Convention Center, a showcase of France’s most innovative retail brands from the country that’s a world leader in franchising.

RN was created in 1997 by Dominique Monlun, a perfumer by trade. Monlun’s exposure to diverse and vibrant cultures through his travels for perfume inspiration cultivated his desire to develop a brand of colorful cosmetics to balance the varying scents of his perfume business. Today, RN reflects a world where colors and materials have a soul. It focuses in hip, reasonably priced products in three areas: cosmetics, jewelry, and fashion accessories.

The company’s current international network includes nearly 100 locations (50 of them in France) throughout, Martinique, Guadeloupe, Reunion Islands, Belgium, Spain, Lebanon, United Arab Emirates, Qatar, Jordan, Bahrain, Libya, Latvia., and more. It also has a retail website: www.reserve-naturelle.com (currently only in French).

Creating top-quality products in the best Franco-Italian cosmetics laboratories, RN demands and strives to achieve the best quality-to-cost relationship in the market. Sensitive to protecting the environment, RN offers a 20% discount to clients who return packaging to RN for recycling.

Three of RN’s products won acclaim at the Victoires de la Beauté 2008, an annual juried competition for French beauty products in Paris. This annual event accepts entries from cosmetics companies to be tested by a panel of women, with awards offering national accredidation and boosted consumer visibility. The winning trio was RN’s Day & Night Creams, solo eye shadow range, and the purse-sized 30 mL perfume range.

The Hydrating Day Cream is suitable for all skin types. Enriched with honey extracts and vitamin E, it hydrates and regenerates the skins’ cells throughout the day. Its rich texture and quick absorption provide a true and immediate sensation of well-being. It also facilitates the application of make up. The Anti-Age Night Cream made from aloe vera acts by preventing facial lines. The skin becomes firmer and smoother, rediscovering its strength and vitality. This cream is suitable for all skin types.

The eye shadow range is represented by a large choice of colors with varying textures in matte, iridescent, and pearly. They benefit from a technical quality and enrichment in refined pigments. These are suitable for all skin types. Presented in a practical and transparent packaging, they represent the image of a professional and comprehensive range above all else.

The traditionally made 30 mL perfume range is spread out across a multitude of scents, being as equally original as they are gourmand. These characteristics are found through sweet, floral, and fruity undertones, which, thanks to RN’s secret traditional perfume-making process, give its perfumes an incredible endurance. These popular eau de parfums are the perfect size to slip in a pocket, purse, or handbag for a long-lasting, intoxicating scent to-go. This ranges includes the following scents: L’Eau Lita, Patchouly, Flower Girl, Thé Vert (green tea), Surf Spirit, Sun Spirit, Hippie’s, Anananana, Ananas-Kiwi (pineapple & kiwi), Fruits Exotiques (exotic fruits), Grenadine, Lait de Figue (fig milk), Myrtille-Chantilly (blueberry & whipped cream), Vanille(vanilla), Violette-Framboise (violet&raspberry), Citronnade (lemonade), Petite Amande(almonds), A la Guimauve, Chocolat, Marshmallow, Chocolat Olé, Cappucino, Barbe à Papa (candyfloss), Little Sugar, Tranche de Cake (a slice of cake), and more.

For more information, please contact:

FOLIES DOUCE
Dorothée Delamer
Press Relations
1, Chemin d’Arnauton
ZI Auguste II
33610 Cestas
FRANCE
Tel.: +33 (0)6 24 74 48 47
E-mail: dorothee_delamer@hotmail.com

or:

FRENCH TECHNOLOGY PRESS OFFICE
205 North Michigan Avenue, Suite 3740
Chicago, IL 60601
Fax: (312) 327-5261
E-mail: contact.ftpo@ubifrance.fr

Nov 25

The VW Beetle - an Austrian identity created by German craftsmanship?

The fact that people in Austria now feel truly Austrian is in part due to a German car - the Volkswagen Beetle. That is the first finding of an Austrian Science Fund FWF project that is examining the extent to which consumer goods have influenced the formation of the Austrian nation. The project reveals that, in the decades crucial to the nation’s creation, the Volkswagen became an object of identification and integration for the Austrians. The next stage will investigate the influence foodstuffs have had on this process.

It would be difficult to find much evidence that foundering car sales in the current financial crisis are shaking the Austrian national identity to the core. However, a project by the Department of Social and Economic History at the University of Vienna on “Products and the construction of the Austrian nation” is now demonstrating that the strong presence and wide distribution of a particular brand of car in the post-war decades lent significant support to the construction of a shared feeling of Austrian identity.

The car that achieved this was the German VW Beetle - a product that neither originated in Austria nor was “made Austrian” through the use of country-specific advertising, for example. Nevertheless, the Beetle was the first car that vast swathes of the Austrian population could afford and was therefore responsible for integrating a large proportion of the country’s inhabitants into the motorisation process. For the Austrians, this in turn generated a sense of collective identification with “their” Volkswagen, which also strengthened the general feeling of unity.

A SYMBOL ON FOUR WHEELS

“After the war, Austria wanted to adopt all the trappings of a modern, Western nation and chose the U.S., the consumer nation, as its inspiration. That meant that the motor vehicle, and the passenger car in particular, served as a collective symbol of social and technological progress. Making cars available to the masses became proof of the fact that the country was on its way to becoming a middle class nation with high purchasing power”, explains project leader Dr. Oliver Kühschelm.

In 1957, the Austrian market saw the launch of its very own “Volkswagen” - the Steyr Puch 500, Fiat model, an affordable car produced on home soil. This car, said to be particularly well suited to tackling the Alpine landscape, was intended to assume this symbolic identity for the entire nation. But the Austrian car par excellence, the true “people’s car”, remained the Beetle, as this project shows - in 1958, its best year and just shortly after its market launch, the Steyr Puch achieved a share of only around 12 percent of new registrations, while the Beetle retained a fifth of new registrations for a considerable period and, in its heyday, enjoyed up to 27 percent.

GERMANY - IN OR OUT?

That made the VW Beetle by far the most widely used car in Austria and its strong presence on the roads resulted in it becoming a symbol for Austria, as Dr. Kühschelm explains: “The Beetle became a collective symbol of the population’s shared driving experience and also the achievements made by the country as a whole, and was thus a key pillar in supporting the construction of the national identity. At the same time, it embodied the ambivalence of the process behind the formation of the Austrian nation. At first glance, this rests on distancing itself from Germany, but on closer inspection, it nevertheless incorporates a marked appreciation of things German.”

So far, the project has focused primarily on the significance of cars, the acquisition of which is generally preceded by an intensive period of deliberation. In the next stage, attention will turn to foodstuffs - relatively cheap products that are required on a daily basis. In the future, the FWF project will reveal how coffee from Julius Meinl, Almdudler and fast food from McDonald’s have helped to define the national consciousness of the Austrians.

Image and text will be available online from Monday, 24th November 2008, 09.00 a.m. CET onwards:

http://www.fwf.ac.at/en/public_relations/press/pv200811-2en.html

Scientific Contact:
Dr. Oliver Kühschelm
University of Vienna
Department of Social and Economic History
Maria-Theresien-Straße 3
1090 Wien, Austria
T +43 / 1 / 4277 - 413 33
E oliver.kuehschelm@univie.ac.at

Austrian Science Fund FWF:
Mag. Stefan Bernhardt
Haus der Forschung
Sensengasse 1
1090 Wien, Austria
T +43 / 1 / 505 67 40 - 8111
E stefan.bernhardt@fwf.ac.at

Copy Editing & Distribution:

PR&D - Public Relations for Research & Education
Campus Vienna Biocenter 2
1030 Wien, Austria
T +43 / 1 / 505 70 44
E contact@prd.at

Vienna, 24th November 2008

Nov 25

Yachts business to is hit by the economic crisis

America’s middle class is not the only one hit by the economical crisis; wealthy people too are starting to feel it. Experts of the yacht industry are really worried after data show that a large number of rich people, whit an average income of 20 million or plus per year, are starting to sell their yachts. For example John Devaney, founder of united Capital financial advisers, put his 20 million yacht for sale along whit his 16 million second house in Aspen.
Simkowitz’s yacht management, is a company specialized on fractional ownership, which means that organize groups of people to buy one yacht an then manage schedules, costs, times of use for each person of the group. According to this company the number of rich people selling half of their yacht is rising up after the subprime’s crisis. Fractional buyers are rising on luxury things:
Wealthy people start making pools to buy their Ferrari and Lamborghini, to purchase airplanes or helicopters. In general a recent survey shows that Americans are cutting off purchases of luxury goods, and this is true especially for ultra affluent persons.
For example the owner of the Alibellla, a 50 meters luxury yacht, is ready to offer like ten million Euros of discount to a costumer ready to do the transaction in less of one month.
Alibella is one of the most exclusive yacht of recent building, with marble finish and an helicopter on the stern, and is one of the many mega yachts that have seen their price fall down after the explosion of the subprime’s crisis and the beginning of the economical recession.
Edmiston & Company, the London based yacht company who is try to sell the Alibella, has seen this as an opportunity to make good deals and started to sell used yacht to prices never seen on yacht market. Who has the money in this period can make affairs in every business sector, included yachts.
The Midlandia, a 50 meters luxury yacht whit bullet proof glasses, according to Edmiston & Company brokers, has seen his price reduced from 27 million Euros to 19.9 million.  We’re talking of 7.1 million in least of ten days. The Thunder B is another luxury yacht, whit a pool on board, before the crisis its cost was 18.9 million, now can be yours for just 13.7. Now the market is just for used yachts buyers, no more shipyards production. No more projects, no more crazy prices, only discounts and bargain prices.
So the yacht industry too is starting to experience the consequences of subprime’s crisis and wealthy people too have been hit from recession. If nothing is going to change in the short period we can expect a earthquake in shipyards and nautical sales firms. Many people will lose their jobs, and many ship and nautical company will be forced to close. So the main concern is not just that many people will be forced to sell their boats; the worry is that the system will collapse in short, if things don’t change soon, and this will create another large fracture in our fragile economic system.
That’s the real problem.